Most freelance writers or services will sell website content to a site owner, passing rights along to the business. This means that businesses are owners of content, and must understand a few key points regarding content.
Understanding these terms will help not only choose the right content, but also the right writer.
Content Marketing
At its core, content marketing means sharing trade secrets and advice with customers. Creating a website rich in content also helps search engines recognize the site, which leads to a larger audience.
Educating your audience can help increase traffic because customers feel like they are getting something extra from the reading your content.
Brand recognition is built through content marketing, especially the type of content that focuses on valuable educational experience for the audience.
Search Engine Marketing
Search engine marketing, also known as SEM, is especially important for startups because it gets the attention of a given search engine. Search engine marketing reaches beyond search engine optimization by allowing a business to utilize pay-per-click advertising.
This allows a business to participate in Google paid advertising. Businesses will be placed at the top of search engines when SEM is done correctly.
Social Media Optimization
Today’s world needs search media optimization, or SMO. Social media can be the catalyst to boost a website to the top of the rankings. Writing stories that can be shared is only the beginning.
The stories and advice must be the type that people want to share. Making it easy to share is also important. It’s essential to add share buttons to help the audience share information found on the site.
Giving customers a simple way to share information helps increase the reach of the site and helps bring in new customers. Additionally, rankings go up as more people view the page. It’s smart to cash in on SMO. SMO pairs with social media integration, or SMI, to increase the reach of possible customers.
Writing content that’s sharable and interesting encourages customers to use the modern word of mouth, social media, to spread your message across more information outlets.
Whether you’re writing content yourself or hiring someone to do it for you, make sure everyone is on board with these terms to get the most from your content.
