Great content is all the rage for SEO and Marketing professionals right now, and for good reason. Having quality writing online, whether it’s on your website, blog, or someone else’s blog, could help boost your rankings and traffic.
Of course, writing content that people want to read is easier said than done.
With these ideas, you’ll be able to write compelling text that will keep your readers coming back for more.
1. Know Your Audience
Knowing who you are writing for will help you create content that will get read, shared, and liked. You can get an idea of what kind of content your audience enjoys reading by looking at your old blog posts and those of your competitors to determine which ones have the most comments, shares, and likes.
Also, social media is another excellent tool to unveiling what information your audience is interested in by scoping out groups on LinkedIn, industry-related hashtags on Twitter, and business pages on Facebook that your audience may be interested in.
2. Write a Compelling Headline
Now that you know who you are writing for, you need to write a headline that will really get their attention. A few things you need to remember are:
- Keep the headline simple that doesn’t require readers to get a dictionary to figure out.
- People love numbers and knowing how many tips or tricks can be found in the article, which is part of the reason I used a 5 in the title of this article.
- Leave them wanting more by having a headline that teases them. For example, “What You Should be Eating to Lose Weight.” It doesn’t give the article away and will intrigue readers to stop by and see what this miracle food is.
3. Do Your Research
While some articles rely solely on your opinion, doing your research can go a long way. You will be able to educate your audience, while also backing up your article with facts instead of just your thoughts.
4. The Content Should be Useful
Is your content valuable to your audience? Does it include any actionable tips they can use? If your article is about networking, include some tips on how to find and network with other likeminded people or professionals.
5. Add Personality to Your Writing
Your readers should get a feel for who you are, so incorporate it into your writing. This will help them feel a connection with you.
Great writing takes patience, determination, and all of the above tips. What would you add to this list?
