There’s no doubt about it, web users have an insatiable appetite and hunger for fresh, relevant content.
Every day, people all over the world connect to the world-wide-web in search of fresh content.
Content that is new, content that is educational, content that connects them with a new product or service, content that will make them laugh, content that will make them cry, and content that is sharable.
This content could be in the form of written word, trending videos, or funny photos. It could be anything, really.
Many people start their days with a quick web search. Chances are that if you’re reading this, you’ve probably done this yourself.
We either head straight to our favorite sites via the URL bar or we hit the search engines up for something fresh. We’ll get our quick fix before heading off to work or school, until we have a moment to ourselves to head back for more later.
Maybe you want to check the news, your favorite social site, check the weather, or you thought of something you'd like to research. Whatever the case may be, you're back on the web.
Types of Content Most Frequented
When considering the types of content frequented most and favored by web users, it’s important to remember that what works for some content marketers may not work for others.
The types of content frequented and preferred by web users, generally depends upon the age group of the web users. So when considering the type of content to post that will satisfy the appetite of your target audience, you’ll want to deeply consider the age group of your readers.
According to Statista, with more than 2.5 billion web-users world-wide accessing the Internet, the potential to reach the masses with fresh content is huge.
Further studies of Statista conclude that the most common types of websites visited by users worldwide are social media sites and search engines. Statista is a great place to search for statistics of online activity when researching your target audience’s likes and dislikes.
In some of their other studies, they’ve broken down age groups into Millenniums (18-34), Generation X (35-54), and Baby Boomers (55+).
Understanding the likes and dislikes per age group is highly-beneficial when devising a plan of action to unleash content that will be liked by the masses in your target audience.
Don’t Be Afraid to Try New Things
People both like and fear change, but some change is good.
When things become repetitive and expected, they can become boring. However, this is also a Catch-22, because some types of change can throw people off and cause confusion.
Introducing different types of content gradually and occasionally is your best bet in keeping readers engaged and from growing bored with what you have to offer.
Change could be:
- Infographics
- Opinion – Tread carefully with content that is opinionated.
- Debatable Content – This should create engagement for sure, but approach and tread carefully.
- Videos and Photos – How can we forget? When adding photos, why not get creative and make your own inspirational photos or memes? People love inspiration and a good laugh.
- How-To Articles – Every day, people everywhere are searching for how-to-do things. They may be searching for tips on how to do something that you're an expert in.
- Lists – This is a favorite for many and the list doesn’t have to be long. Get creative.
This is not all. There are actually a ton of other great ideas that you could consider when you’re looking to mix things up a bit with your content.
Don’t be afraid of change, but tread carefully as you would with any other type of content.
Remember, your brand’s image is associated with everything that you share.
