It takes a lot of time and patience to make sure your content is perfect before posting it online. Even the most skilled content writers need to take time to ensure each piece of content they write is ready to publish.

Without content, people would have nothing to read on your website and the search engines wouldn’t have any organic keywords to locate. This is why it is so important that everything is done just right to make sure your content helps propel your business forward. To help you along the way, here are a few mistakes you need to avoid.

Not Relating to Your Audience

You might be surprised at how many people don’t understand and relate to their audience. Think about the people you want to read your content and visit your website. Then, develop a strategy around them. Knowing who your audience is will help you develop a sound content marketing strategy. For example, if you own an HVAC company, you want to create content that someone is going to read when their system starts acting up on them.

If you create content that doesn’t solve the needs of the customer, it isn’t going to get read. In turn, you end up losing visitors and potential customers. Get in tune with your audience right from the beginning. When you know how to address your audience, you can create content that is engaging and informative.

One of the best examples of a brand that relates to their audience is Denny’s. They know who their customers are and what they are interested in. You aren’t going to see a Denny’s advertisement with a bunch of people in suits, wearing Rolex watches or driving fancy cars. Their ads are targeted toward the typical middle-class family who wants a place to enjoy dining out with their loved ones at an affordable price.

Omitting the About Us Page

Oftentimes, people end up forgoing the about us page in their effort to get their website online. It doesn’t matter what type of business you have. Readers want to know what it is that you have to offer them and who you are. Include information about how your company got started, how long you have been in business, your employees and what you have to offer customers.

The more information you can include here, the better it is going to be for your customers. This page establishes that you can be trusted and helps form a personal connection with the reader. Think about potential questions the reader might have and try to answer them here.

Ignoring the Power of Videos

Oftentimes, people assume that content has to be written. They overlook just how powerful video marketing can be. With 500 million people watching videos on Facebook each day, it makes sense that you should get in on the action. Simple video ads could end up attracting quite a few visitors to your site, plus it helps put a face to your brand and gives people something they can relate to on a regular basis.

By going through the tips above, you can save yourself a lot of stress and hassle in creating your new blog. It takes time to get things going, but it will all be worth it in the end.

If you need a hand, we’re here to help. We make it easy to order unique content for your website that ticks all the boxes listed above.

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To help build your brand using social media, implement the following tips into the mix:

Choose the Best Platform

With so many different social media platforms available today, you need to figure out which one is going to work the best for you. It all boils down to what type of business you have.

• B2B organizations will benefit most from LinkedIn. In fact, LinkedIn is over 250 percent more effective than Facebook or Twitter for generating leads.
• Facebook is an excellent platform for promoting any brand. In fact, more than 75 percent of all people in the US use this platform. If you are looking to advance your brand, you might want to start with Facebook.
• Google+ is aimed at men who are in the technology business. With 68 percent of all users being men, this is the ideal platform for someone who has a business targeted toward men.
• Pinterest is aimed at women. This is ideal for those who have a jewelry or clothing brand.

Social media ads have to be relevant, visual and include a call to action for them to be effective.

Content Has to be Sharable

Content is more important than ever when building your brand. When you have a solid brand, you need to focus on the content aspect of your website. Spend time going over what content is going to draw in the most views. Make sure your content supports your brand. If the content doesn’t relate to your brand and provide visitors with quality information, no one is going to want to share it on social media. Content should be engaging and draw people in to what your business has to offer.

Share Links as Much as Possible

Whenever you can, you should share a link to your website or social media page. The more you can share the links, the better chance you have of drawing visitors to your business. Add a link to your email signature, your business cards and anywhere else you can think of. Make sure your website has links to your social media pages as well.

Be Consistent

Consistency is crucial, especially when building your brand. You need a unique name and logo that markets your business in a way like never before. Finding something that people will instantly identify as being yours is a great way to build brand recognition. One logo should span across all of your marketing materials and social media platforms. The more people see your logo, the more it is going to be engrained into their brain.

By following the tips above, you can transform you brand and start building a solid reputation for yourself.

The post Don’t Ignore these Basics for Building a Successful Brand with Social Media appeared first on Crowd Content - Blog.

Tense agreement is what helps your sentence flow smoothly. Your verb tense should remain in either the present or the past tense. You don’t want to switch tenses mid-sentence. This leaves the reader confused and colludes your message. To clearly convey your message, you need to understand the rules pertaining to tense agreement.

Here’s an overview of the lesson.

The Basics

The first thing you need to understand is what tense agreement is and how it applies to your writing. In this lesson, you will get an overview of the different tenses and a few examples of how to correctly write a sentence for cohesiveness and flow.

Adding in Subordinate Clauses

While you want to keep verb tense consistent throughout the sentence, there are times when it is acceptable to use two different tenses. Learn more about when it’s acceptable to change tenses mid-sentence and how the addition of a subordinate clause can change the rules up.

Consistency is Crucial

Lastly, the lesson discusses the importance of consistency when writing content. You can choose what tense you want to write in, but consistency is the key to compelling and engaging copy.

Don’t get caught writing sentences that confuse the reader and leave them bewildered at what they just read. Learn how to hone your writing skills and stay consistent with your verb tenses by checking out the Grammar School lessons on Crowd Content University.

The post Exploring Tense Agreement and Its Role in Sentence Structure appeared first on Crowd Content - Blog.