Pull the Right Data

Do you know what type of big data is going to provide you the most information about your audience and how they perceive your content? That is where a lot of content creators and content marketing firms stumble. Great content creation services excel because using data-driven improvements to your content marketing strategy produces better results.

From these five basic categories (metrics), you can break down sales data to sales from specific social media network leads, unique sales, repeat customers and sales coming from referrals (shared content).

Upon analyzing the big data results of these mining practices, you can adjust your practices to cater to your audience. You’ll convert more content marketing campaigns to sales and will see more sales come from compelling content production.

Data-Driven Story-telling Content

Use big data in the way of trending topics in your industry or current events to come up with a story-telling idea. Story-telling topics based upon current events, using real scenarios performs very well. It may seem boring, but you can take that data and create a story compelling enough that readers share it on social media. Storytelling while including facts and figures is difficult, but mastering the balance produces content that builds audiences and increases conversion rates quickly.

Include Big Data in Content

Society likes statistics and hard facts. Whenever possible, include this data in your content and link those statistics/facts to reputable references. Not only does this show your audience that you took the time to make sure your information is accurate, but you displayed in a way that makes it entertaining or exciting to read.

Once you’ve published a short series of content with statistics and facts, collect the performance data, and compare it to the content published without the use of statistics and facts. You should notice a larger number of views of content created with the backing of provable statistics. In all actuality, big data is driving content marketing strategies to be restructured for improved consumer experiences and bigger brand revenues.

Internal Analytics

Are you analyzing your own company when pulling data? What this means is, are you looking at what types of content get the most attention, what content leads to sales and what content is being shared or linked to on the Internet? If not, you are making a big mistake. You can create content based upon content marketing trends, but if you aren’t making sure it’s what your audience wants, it’s wasted time.

View the results of every piece of content created to make sure it is meeting performance standards, and if it isn’t, view examples of content that is performing and adjust accordingly. Even the best marketing professionals need to know how to handle big data.

Closing Thoughts

Trends change, and so does the way that audiences like to receive content. Pay close attention to the formatting of each piece published. Make sure to include visual stimulation of some kind, and include lists or short paragraphs whenever possible. All of these things help your content to be more appealing to audiences for better content marketing results.

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You will need to view analytics for every piece of content created to see which formats are getting the most interaction and response from your audience. The topics here outline some of the major content marketing trends to pay attention to in 2017 to help your content’s exposure.

Email Marketing

Though many companies see email marketing as old-fashioned marketing schtick, it actually can be a very lucrative investment of your time. The Direct Marketing Association estimates that proper email marketing campaigns average a 4,100 percent return on investment, especially in the world of B2B marketing.

Use targeted offers on your site to build an opt-in list, and segment the list so you can send focused messages to your customers and prospects. Whether you stick with individualized drip campaigns or you simply send a monthly newsletter, you’ll find that you’ll get a pretty good bang for your buck.

Content Subscription

If your website consistently offers high-quality content that is valuable and educational, people are more likely to pay for it. The fact of the matter is, people really don’t mind paying for access to educational content that provides factual information to them. Valuable content includes statistics and linked facts.

Offer a subscription plan at a minimal cost to bring in a little extra income and build your audience, and entice new subscribers by letting them view a limited number of articles each month. You can even up the stakes by asking them to complete a short survey first.

Multimedia in Content Marketing

The average reader makes a decision to read or leave in 8 seconds or less. Your job is to capture their attention and give them a reason to continue reading right upfront. How do you remedy this? Include relevant video content and images that bring your topic to life.

Your content is more likely to be shared and referenced when video and image inclusions are present. Every article that you post on your website should have a main image. It helps SEO and social media sharing when you customize the photo to include a company logo or website name on the main image.

Corporate Blog

According to the Content Marketing Institute, brands that post content consistently are likely to outperform their competition. By consistent, they are referring to a regular frequency of new content being published.

Don’t let your corporate or brand blog languish. Nurture it week after week with consistent posting, and watch success build over time.

Real-Time Content Marketing

If real-time marketing is not something your brand is currently doing, you’re missing out. You can take almost any major event and tie your company to it in a positive way. What you’ll want to do is pick an event, such as a major win by a sports team and offer a discount along with the post. An example is a mattress company saying “Sleep better after the next [team name]’s wins the championship. Mention this ad and use promo code [insert promo code] for special savings on a new mattress purchase.”

When creating content for online publishing, keep in mind that your audience isn’t going to want to look through large blocks of text. Break your content up into sub-headed sections. Include bullet points, tips, and links to related posts on your website whenever possible. The easier your content is to look at, the more your audience will want to read it.

The post 5 Trendy Content Marketing Strategies for 2017 appeared first on Crowd Content - Blog.

As potential followers and supporters visit different boards, they tend to spend more time on those that are organized and those that have a personal touch to them.

These four tips will help you organize your Pinterest pages and boards to gain followers and interest quickly.

1. Separate Business and Personal Pinterest Accounts

When the page is for business or promotional purposes, it is ideal to keep personal interests on a different profile. It is confusing for followers to distinguish between what the company is about when these two elements are combined.

2. Making Pins Informational

The categories on a promotional page should only pertain to the type of business the company is and the products it offers. Of course, a promotional board is also a good idea to have too. Pinterest can be informational with an about or history section with information and photos telling the company’s story.

3. Choosing Category Headlines and Inclusions

The category headlines chosen on Pinterest do make a big difference in increasing followers.

Generic topics like “Quick Meal Ideas” or “Rainy Day Crafts for Kids” lead content browsers to believe that they’ll see the same items that they’ve seen on dozens of other pages.

Choose words like custom, unique, one-of-a-kind, revolutionary and new to describe the categories so that people know you have something different to offer.

Include product categories, production processes and a section introducing upcoming or new products. It is vital to use photos of the actual items offered by the company and not generic, stock photos. Showing followers the actual product gains more trust within the brand and/or product.

4. Include Your Own Words

Rather than just repinning from others’ profiles, it is ideal to save pictures and add your own descriptions. This makes the pin less generic and shows followers that you do care about the quality of the content shared on your boards.

Pinterest continues to gain popularity within the social media world. Food and wellness posts tend to gain the most popularity as busy families search for quick meal options and cheap home remedies for common illnesses.

Make sure that your Pinterest page is offering something different to gain interest. Also, be sure to keep the categories current. As products are discontinued or sold out, it is ideal to remove them.

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Hootsuite is partnering up with Crowd Content for SXSW 2015. While educating attendees about the awesome services provided by these two companies, there will be tons of fun for everyone, including Hootsuite bike rides (12 seaters) all over Austin!

Hootsuite helps small and large businesses manage their online presence with exclusive tools and proven methods of success. Crowd Content is a leading source for ordering fresh, relevant content for any need.

Take a Ride through SXSW on the Hootsuite Bikes!

The Hootsuite Bikes are just like regular old pedal bikes…. with 12 seats on them! These bikes will travel throughout the SXSW event, picking up guests who can participate in pub trivia and other fun activities.

We have more planned than just riding around the event and throwing in some trivia questions. Also planned is Hootbus fun, App Bingo, karaoke, spin classes and a disco hour. Owly, the Hootsuite mascot will also be there to mingle with everyone and perhaps, take a few photos too.

Take a stab at App Bingo, and you might go home with one of these sweet content marketing tees from Crowd Content!

Learn what’s New at Hootsuite

Hootsuite is debuting some cool events. A brunch, yoga, the Hootbus, socials and a cocktail hour are all planned. These tools are being put into place in order for new and existing clients to boost their social reputation power, as well as their social media interactions.

If you are heading down to SXSW, come and join the festivities!

Want to set up a meeting to discuss how Crowd Content can help your content strategy? Please Contact Us ASAP and we’ll schedule you in!

The post Come Party with Hootsuite and Crowd Content at SXSW! appeared first on Crowd Content - Blog.