We live in the age of Big Data, and it can be seen as a great untapped source of SEO content. With the right tools, you can quickly take information from a spreadsheet and convert it into an aesthetically pleasing graphic that will have users sharing your page with people all over the Internet.

Tableau

Tableau is available in both a free and paid version. It allows users to open a spreadsheet, select fields from the data and drop them into a layout editor.

Tableau offers a variety of options for presenting data, from the traditional bar chart to tree graphs. Users of the paid version can export their presentations directly to common graphics formats, and users of the public version can save their presentations to Tableau’s servers where they’re available on a fully formatted page.

Tableau is also capable of creating PowerPoint-style presentations.

Google Charts

Many website operators are already familiar with Google Docs, a free web app package that’s integrated with the search giant’s cloud-based offerings.

Google Charts is the next logical progression, and it can quickly take spreadsheets that are saved in the Google Docs app and turn them into fully formatted charts.

As an added bonus, Google provides snippets for every chart that’s produced, allowing you to readily insert your presentations into pages without the messy process of creating graphics and then uploading them to a server.

If you know how to embed a YouTube video on a page, you already have all the skills needed to add a Google Charts presentation.

Datacopia

Built around a simple web-based interface, Datacopia is designed to let you quickly upload a spreadsheet and convert it into a chart.

It then presents a number of different finished layouts, and you simply click the preferred one. From there a chart can be saved as an image or embedded on a web page using a code snippet.

These are just a few of the content creation tools available for Big Data. What do you use?

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Whether you’re looking to attract new eyeballs to a site or keep the current audience happy, these tools can help you tackle the task with greater efficiency and purpose.

1. Flickr Creative Commons Search

A picture is worth a thousand words, and sometimes the cost of top-quality photography for a website does surpass the price of a thousand-word article too!

Savvy content producers are increasingly turning to the large array of options available through Flickr to populate their articles with compelling images.

It’s important for a website operator to maintain an ethical relationship with the larger community on the Internet, and when using images they should turn to licenses that permit them faithful and free use rather than appropriating images outside of copyright laws.

With the Creative Commons Search feature on Flickr , a site owner can quickly find superb images available for free use in return for attribution and a backlink.

2. Quickly Create Infographics with Easel.ly

Website visitors love to look at and share infographics, and the website Easel.ly allows you to quickly put together sharp-looking and informative images that audiences will enjoy. The site includes easy-to-use templates that allow anyone to snap together visuals in a jiffy.

3. Keep Up with Social Media Using Storify

Content creators are increasingly turning to social media as a starting point for new articles and to understand general trends about what users love. Storify allows a website operator to develop a better sense of what’s currently popular in the social media zeitgeist.

4. Google Fonts

Creating compelling content is one thing, but presenting it in an engaging fashion with professional typography that draws readers in can be quite another problem.

Modern web fonts allow content creators more options than ever before to produce good-looking and compelling websites, and one of the best places to start is with fonts from Google’s repository.

Google Fonts allows site owners to search through tons of freely available typefaces and find something that’s well-suited to their goals.

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The directness of this type of sales pitch can lead website owners to neglect the written copy that’s present on a page to the detriment of both the visitor and the site. Placing a greater emphasis on content writing can help a site leverage its landing pages to greater effect.

More Than a Headline

One of the most common problems on landing pages is an excessive dependence on headlines. It’s easy to reduce the process of building a landing page to an artless and scientific process that simply assumes the visitor will follow the steps from A to B to C.

Unfortunately for site operators, the modern website visitor is often a skeptical sort, and it’s important to build the copywriting on a landing page into something more robust than a strong headline and a distinctive product photo.

What Makes Good Copy?

Content writing on a landing page needs to service the basic list of goals that should be expected of any direct marketing effort. A landing page ought to:

• Be concise and purposeful
• Clearly state benefits
• Deliver strong proof of claims
• Make a call to action
• Permit follow-through

A landing page has to do a lot of work during the limited time that a visitor allows. More than other types of writing for the web, landing page copy needs to be geared toward real people.

Website operators should consider finding a writer through a copywriting service in order to achieve professional results.

ALSO – What is Copywriting?

In fact, working with multiple writers can allow a site’s operators to conduct extensive A/B testing and see what appeals and styles work best to direct visitors toward a particular action.

What to Expect

Professional content writing for landing pages should be a form of direct marketing. Remember that every product page on the web is direct and unapologetic.

Solid copywriting on a landing page should get to the point, explain the benefits of a product or service and allow the visitor to figure out what the next step might be toward taking the desired action.

The post How to Write Killer Content for Landing Pages appeared first on Crowd Content - Blog.

At the same time, affiliate marketers need to write content that’s enjoyable for the average reader. Many affiliate marketers now turn to copywriting services because of the benefits of having their content written by seasoned professionals.

ALSO – What is Copywriting and What Are Its Best Practices?

Labor and Time

A growing website can quickly outstrip the ability of its operators to produce quality content. As a site owner tries to keep an eye on metrics, cope with server problems, talk to site partners and deal with day-to-day operations, content often becomes a lower priority.

When a company hires copywriting services to tackle the job, they can trust that the services’ writers will be focused on producing quality content that meets the needs of customers.

Awareness of SEO Issues

The SEO industry is subject to the constantly changing whims of the search engine giants, especially Google. It’s hard for a site operator to maintain a high level of awareness of changes in the SEO world while also handling everyday problems, but a quality copywriting company is always committed to ensuring that its writers are aware of what does and does not work in the SEO industry.

In many instances, it’s better to leave worrying about the next update to Google’s algorithms to a group of copywriting services professionals who are able to keep up with the changes.

A Different Voice

Sometimes a site’s operators can be a little too close to their subjects. While it’s often beneficial to know your sector of an online industry and love it, there are also some things to be said for having a professional with some distance from the subject speak to your readers instead.

A pro copywriter can avoid technical jargon and help readers develop a better sense of what an affiliate marketer is trying to say about a particular set of products or services. A qualified writer can act as a helpful translator for a reader who’s approaching a new idea.

The post How Does Outsourcing Copywriting Help Affiliate Marketers? appeared first on Crowd Content - Blog.

A good social media campaign should let a follower know that you understand their perspective and can offer something small that adds to their day.

Let’s take a look at some social media content tips that might help you and your followers have a better experience.

Follow the Conversation

Social media offers people the chance to participate in a larger conversation, and it’s important that whatever content you produce is a meaningful part of the conversation that your followers are having.

There are a variety of social media tools that allow you to get a better handle on what type of conversation you should be trying to have with your brand’s followers.

Once you have a clear idea of what that conversation is, you can craft your social media posts to be more relevant and attractive to readers.

Maintain a Sensible Pace

One of the most important social media content tips to keep in mind during any campaign is to not wear out your welcome.

Always remember that you’re a guest on a follower’s feed and that it’s simply poor form to bombard readers with constant posts about your brand.

Your social media presence is never more than one “unfollow” click away from disappearing from a follower’s life forever.

There are tools that allow you to maintain a reasonable pace of posting on social media. Many social media campaigns rely upon HootSuite to keep up a regular pace.

These types of tools are very helpful when you’re concerned about staying in the conversation while also not overstaying your welcome.

Keep Current

Social media conversations are heavily driven by current events. Just as a brick-and-mortar store has to pay attention to the changing seasons, social media campaigns have to stay out in front of the changing conversation.

It’s always a good idea to have a few go-to posts ready for appropriate times of the year.

For example, a clothing website can drive a lot of traffic and sales with a post about fall fashion ideas, color co-ordination and current trends. A few properly researched posts accompanied with appropriate links can go a long way.

The post How to Craft Social Media Content Your Audience Will Love appeared first on Crowd Content - Blog.

Here are three SEO content tools that you may want to consider adding to your arsenal.

1. Yoast

Yoast is a plug-in for the wildly popular WordPress blogging platform. The Yoast SEO plug-in for WordPress is designed to rearrange the elements on pages that are produced by WordPress in order to make them as appealing as possible to the major search engine bots.

Yoast automates many of the most basic elements of on-page formatting for SEO.

For example, it trims out superfluous words from permalink URLs, such as “the” and “on,” in order to produce a URL that’s more search engine-friendly. Users can also access options that permit the plug-in to re-write page titles in a more SEO-friendly fashion.

2. Moz Plug-in for Chrome

The Moz Plug-in for Chrome provides you with access to a wide range of data about how your site’s SEO campaigns are performing.

With Google becoming increasingly unwilling to divulge information about SEO success, such as PageRank, it’s important for website owners to have SEO content tools that provide a quick read on how their SEO efforts are doing.

Moz offers information regarding what sites are linking back to your site. You can also quickly find social media metrics, such as information regarding how many people have mentioned a particular page on Twitter, Facebook or elsewhere.

Moz also allows you to browse through competitors’ pages and check out how their SEO campaigns are performing.

3. Google Trends

When people on the web want the first word on what’s popular right now, many of them turn to Google Trends.

Google provides information about what has been popular in search both recently and in the past. Google Trends also delivers analysis about what search terms have been popular in different regions.

This type of data can be helpful as you try to narrow down the topics and keywords that you should be targeting through your sites’ SEO campaigns.

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The goal of any SEO campaign should be to draw the most direct line possible between a person’s discovery of a website and that individual acting in a fashion that’s consistent with the site’s goals.

Whether you’re trying to raise money for a small non-profit organization or build the next billion dollar website, here are a few factors to keep in mind along the way.

Know Your Keywords

One of the first steps in any SEO content creation effort should be to set up analytics for the website in question.

The Google Analytics platform allows you to look at a wide range of information about the people who are visiting your site. You can easily find data about the keywords that are bringing people to your site.

The platform even tells you whether the traffic is coming from organic search, paid search or social media!

You should focus on the traffic that’s coming from organic search and social media in order to tailor your pages toward content that has a demonstrated appeal to your audience.

Check Your Bounce Rate

Google Analytics also allows website owners to check how many people take one look at a website and leave, a concept that’s known as a site’s bounce rate.

If a site is experiencing a high bounce rate, then you can bet that visitors aren’t sticking around long enough to feel inspired to do anything.

While knowing this doesn’t help you build inspiring content, it does provide an early warning that your efforts might be falling short of your goals.

Inspired Writing

Has a reader found your website and decided to see what it has to offer? That’s great, but now you need to be sure that your site’s writing nudges that person to do more.

Your goal is to produce high-quality and relevant SEO content that the reader will love. The content should focus on topics that matter to the reader. It should also inspire readers to action rather than presenting them with a dry or direct sales pitch.

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