As search engines become more intelligent, writing engaging SEO copy requires increasingly skilled writers.
This is why more businesses are relying on SEO content writing services for their marketing.
If you are looking to be competitive in the field of SEO content, the following tips will help you improve your fundamentals.
Format
Blog writing is very different from press releases or product descriptions. If your content doesn’t match the standards for the format, it will fail to engage readers and thus slip in SEO rankings.
Familiarize yourself with all common formats and research carefully when writing in a new format.
Quality
Quality is king of modern SEO practices. Search engine metrics put high emphasis on whether readers are spending meaningful time on a site, whether they click on links, and whether they return to the site.
Besides standard good writing practices (good spelling and grammar, sentence variety, etc.), you need to understand your audience.
Always target your prose towards a specific audience, rather than a generic one and make your content compelling, informative, and relevant. Modern search engines recognize variations on keywords and synonyms very well, so don’t sacrifice quality just to include keywords.
Social Media Marketing
Using social media to market your content will increase the traffic to your site, which also improves your search engine rank. Of course, using social media effectively requires that you understand how that social media platform works and what methods work on it.
For example, if you are using images, Instagram is a better way to direct traffic to your website than Twitter.
Notable Tools
Google is pretty much your best friend when it comes to SEO. Tools like Google Analytics and Google Authorship allow you to match your content to trending searches and to build your brand, respectively.
Wordstream is another similar tool that will help improve your keyword use. But, probably the most important tool is a good spell check and thesaurus.com. Spelling error free copy that uses lots of creative words is ideal for engaging your audience.
Linkbuilding
Good linkbuilding is more important than ever in content marketing. Search engine metrics significantly downgrade your site’s ranking when links aren’t relevant or are clearly paid for.
On the other hand, just a few relevant links that are inserted naturally in to appropriate keyword text will give you a good boost.
