It’s not enough anymore to have stellar content for your blog. You can be the top thought-leader in the industry and still miss out on valuable audience time and connections if your content isn’t optimized for a good mobile user experience. More and more, people are turning to portable devices for research, reading, shopping and […]
18 minute read
Large-scale content projects can produce valuable results for organizations when executed well. However, too many project leaders underestimate the task at hand, causing major issues along the way or, worse, total failure. Plan, prepare and test early on to save yourself time and money down the road. Leverage technology to boost efficiency and keep your […]
7 minute read
Google upped the ante on meta descriptions leading into 2018, and that means brands that want to stay competitive online need to start tweaking some foundational SEO elements in their content. The longer meta descriptions have more property on which you can stake your search engine (and consumer attention) claim, but so does everyone else. […]
Meghan McKenzie | Posted on
7 minute read
Spontaneity has its place. If you’re deciding between tacos and Thai for dinner, wavering between a Cosmo or Stella or pondering how long you’ll stay on the ski slope, winging it is just fine. If you’re funneling your hard-earned resources into content planning, you might want to invest more than the quarter you’re using for […]
8 minute read
Content marketing is one of the most cost-effective ways to reach a large number of people and let them know what your business has to offer. Unfortunately, many companies don’t use content effectively, mostly because it’s difficult to produce a large volume of content on a consistent basis. The good news is that it’s possible […]
6 minute read
You’ve just written a post that exhaustively explores your topic and satisfies searcher intent. It’s engaging and informative, and you know readers and search spiders alike are going to love it. Awesome! Now, how’s your image SEO for the post? After putting in the work of crafting a killer post, you need to make sure […]
Sarah Stasik | Posted on
5 minute read
With so many brands shouting across the web today, everyone’s looking for a way to differentiate themselves. Companies are engaging in specific styles and positioning themselves as experts in smaller niches to gain traction with the right audience, and one of the ways they’re doing it is through thought leadership content. The good news for […]
Sarah Stasik | Posted on
5 minute read
Play a quick game of “what if” with me, if you will. What if you were a pediatrician dealing daily with the illnesses of children, the worries of parents and the regulations that sometimes make it more difficult for you to provide care for your patients. What type of content is going to grab your […]
Sarah Stasik | Posted on
6 minute read
Content marketing is a commitment. Like a romantic relationship, it’s something you have to work on daily if you want to enjoy the results, but that’s not always easy to accomplish. To add to the struggle, your relationship with content marketing will likely wax and wane, taking different amounts of mental energy and time that […]
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