Content is and will most likely always be king. Every company needs a well-crafted content creation strategy, a budget and team able to execute and ongoing monitoring of key metrics to ensure that things are on track in order to compete in today’s digital world. You will need to view analytics for every piece of […]

Check out these writing tips to reassure potential customers and increase conversions. Whether it’s a new product or service customers aren’t sure they want, or a purchase they are hesitant about because of negative online reviews, explore these top ways to reassure customers and build consumer confidence. Target Audience or Customers: What’s the Difference? Customers […]

We all know that headings, images, bullet points and other elements can make your content stand out and seem attractive, but we shouldn’t forget about the readability of the actual text itself. Overly wordy or fancy phrasing can put readers off. On the other hand, too simple a writing style may make your website appear […]

It’s not often you get a chance to examine your content for quality, but the practice of content auditing may be the difference between success and failure in the content marketing game. Here is a simple guide to content audits and the benefits they can provide for your site. What Is a Content Audit? Simply put, a […]

The public praise of content marketing is difficult to ignore: one set of data suggests that a brand that publishes 15 new blog posts per month will see 1200 new leads per month, on average. Somewhere along the way, however, marketers are taking this to mean that simply posting a blog or two a week is […]

You’ve probably heard conversation about the decrease in human attention span, but to what extent is the damage? In 2015, research was published that found goldfish to have a higher attention span than the average human. The rise in use of smartphones, and sudden boom in prevalence of short form media like Twitter and Buzzfeed […]

If you have been diligently trying to keep up with the many online marketing predictions pertaining to common content and branding practices, you are not alone. While there are endless ideas available on what changes to expect, here are three of the more interesting online marketing predictions. 1. Content Grows Up According to Jayson DeMers, […]

Often at the center of much confusion is the interchanging use of the terms ‘content marketing’ and ‘content marketing strategy.’ In fact, for most people, the difference actually has little relevance. However, for those who are in charge of deciding the direction of their online marketing efforts and those who work in the industry of […]