3 minute read
Starting an ecommerce business from scratch is always a challenge, especially when your marketing budget is small. Marketing can be a steep climb for any new company and, when done poorly, it can mean a long road to the top — if you ever get there. Content marketing is among the most valuable and affordable marketing strategies […]
3 minute read
Everyone wants content that’s meaty. You never go in and ask for the smallest burger with the driest piece of meat. You want all the fixins’. When content is meaty, meaning when it has the right amount of links, sharable information, tips, pointers and ideas, it’s viable. It’s like that hot new emoji everyone is […]
3 minute read
Not all of us are able to create contagious content, and some are only interested in reaching out to a market niche. Yet, who’s to say you shouldn’t boost your general outreach, especially if you think it will eventually secure attention from those very specific readers you’re interested in? If you’re reading this, you undoubtedly […]
4 minute read
If you are running a business that employs even a single person other than yourself, the best way to ensure a consistent brand voice is to appoint an online content manager. An online content manager is a person that creates and enforces a policy that guides online interactions your company has with the public. A […]
If you use content to promote your business, you know that the content marketing landscape is ever-changing and increasingly crowded. In this competitive environment, it takes more effort to get in front of your target customers. Content intelligence enables you to work smarter, not harder, so you can improve quality and scale efficiently. What Is […]
6 minute read
Tired of having potential customers scroll past your business? Blogging for local SEO is the cornerstone of a winning content marketing strategy for businesses with a physical location. It’s your chance to position yourself as a trusted authority in your niche and community — and to appear in prime position in local searches. When done properly, […]
2 minute read
Before the advent of Google Panda, online marketing relied heavily on building links by any means necessary. Thousands of websites existed simply to be used for backlinks to boost SEO. And, it worked. Any link was a good link, and they all helped to build page rank. Today, thankfully, the rules have changed. Quality Links Now […]
3 minute read
The World Wide Web is an incredibly dynamic place. Not only is content constantly changing, but search engine rankings and what people search are constantly changing, too. How can developers and publishers be sure that the keywords they use to optimize content will be the ones trending in the future? They can’t! If you can be […]
3 minute read
In today’s constantly changing market, it’s hard for online businesses to stay well-informed and knowledgeable regarding the right ways to drive traffic to their sites. It seems as soon as everyone becomes educated about the newest SEO techniques, the rules are changed once again, costing website owners valuable time and money. This cycle of events […]
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