While the basic principles of good SEO are fairly straightforward, it’s the nitty-gritty that confounds many small businesses. To achieve serious results with SEO, you’ll need to dig down and get a bit more specific. Without a doubt, Facebook Pages can be powerful tools in the fight for superior SERPs rankings. The following Facebook SEO […]

For years, we’ve been told that the use of multimedia can be an effective way to rank highly in the SERPs. Both SMBs and massive corporations rely on healthy doses of video marketing to proliferate their messages nowadays. In the video marketing realm, YouTube is the undisputed king. As such, it’s important to focus a […]

Obviously, Twitter is massively important to marketers that need quick results without spending much money. Many think that social media moves too quickly for most SEO technicians to take advantage of their usual tactics for higher rankings in the SERPs. Realistically, your tweets can show up in high places in Google’s search results if you […]

The massive success of Pinterest and Instagram proves that the web is becoming ever more visual in nature. Already, search engines like Google Images are prioritizing PNGs and JPGs over mere keywords. Ultimately, multimedia data will become just as important as text in the overall SEO equation in short order. Mastering visual marketing is something […]

Recently, the use of off-page SEO techniques to improve organic search rankings has overshadowed traditional factors like keywords and meta tags. While quality indicators like authoritative organic links and social media clout are important, good on-page SEO is nevertheless still quite critical. Pushing on-page SEO to the back burner is a mistake that should be […]

Business owners and SEO specialists spend a ton of time focusing on the right moves that they end up neglecting to avoid the wrong ones. Search engines have become so advanced today that they’re a lot more forgiving of what used to be considered SEO errors on the part of webmasters. However, that doesn’t mean […]

Just as in 2013, content marketing success is a primary goal of most businesses for 2014 — maybe even more so this year. In 2014, content marketers will need to keep their wits about them and keep an eye on the competition to get the returns they expect. The following guidelines are a good start […]

For many SMBs and major corporations, content is a key component of a larger marketing strategy. A steady stream of fresh content is a surefire path to higher recognition for any brand. One of the best ways to improve the odds of dominating SERPs results for certain queries is newsjacking, a technique for leveraging hot […]

Despite recent advancements in the realm of semantic search, major search engines like Google and Bing still rely heavily on traditional links to gauge relevance. Alongside content creation, link building is one of the main pillars of effective SEO. The best practices that govern the creation of links tend to change every year, often quite […]