Kevin Elliott | Posted on
22 minute read
How to Grow Your Business With Inbound Marketing Channels Tell me if you’ve heard this one before. Your company’s lead volume is stagnant but your sales reps are capped. What do you mean simply call more leads? Are you hiring another SDR? Alas, a tale as old as time. This is where marketing comes in. […]
4 minute read
As the head of our Client Services team, a big part of my job is attending and sponsoring conferences and industry events. We regularly go to SMX Advanced, SMX East, MozCon, Traffic and Conversion, Etail, and more. Understandably, most of these events have been cancelled in the face of the pandemic. I’m excited that conference […]
9 minute read
Authority is a big deal for SEO. In a list of Google ranking factors published by Backlinko, trustworthiness and authority play important roles. Here are just some of the ranking factors listed that are related to or involve authority: A solid domain history Domain authority Content that covers the topic in-depth Recent content, especially for […]
Meghan McKenzie | Posted on
7 minute read
The featured snippet is the coveted zero position on Google. This isn’t one of those times where zero is a bad thing; it means your page and content are featured above almost anything else in the search results. That’s high-value real estate in the instant-gratification, first-clicks-go-to-top-spots culture of the internet. So, it’s no wonder everyone […]
8 minute read
Google’s broad core updates in early June have left some brands staggering in the wake of lost traffic. Some of the ramifications of the update weren’t a surprise for those following trends in the wake up the previous Medic update, but a shake-up in the SERPs is always a game of Russian roulette for companies […]
7 minute read
Another month, another Google algorithm update. You’ve likely been hearing a lot about ‘Florida 2’ over the last week — and for good reason. As Roger Montti of Search Engine Lands put it, “It’s a big one.” Although there’s been plenty of speculation over this latest core algorithm update by Google, with SEOs reporting significant […]
8 minute read
Let’s be real about what it means to have a successful freelance writing career. Aside from some excellent writing chops, pro-level customer service skills and a decent connection to the internet, you’re going to need at least a bit of luck and some well-defined hustle muscles. Work goes fast in the freelance world, and the […]
6 minute read
The Bureau of Labor Statistics notes that the market for writing work is expected to grow by 8 percent through 2026. And while fiction and other forms of the written word are still going strong, content marketing has a lot to do with the opportunities available to those who put fingers to keyboards for a […]
7 minute read
How long should your blog posts be to attract visitors and rank highly with the search engines? Are shorter blog posts your best bet, or does long-form content generate more engagement? In a world of shifting content marketing expectations, it’s easy for companies to miss the mark and suffer the SEO consequences. Here’s what you […]
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