16 minute read
White hat vs. black hat SEO, LSI keywords, SERPs — what do these terms mean, and more importantly, how do they interconnect within the vast universe of SEO? As we venture into 2024, the landscape of search engine optimization continues to evolve at a breakneck pace. But what does optimizing content for SEO entail in […]
13 minute read
Most web marketers will tell you that these days, long-form content for SEO is king. Long gone are the days when agencies cranked out threadbare, 500-word posts crammed with keywords designed to increase their clients’ search engine rankings. Today, it’s all about information-rich, keyword-savvy copy that fully satisfies searcher intent. According to Orbit Media’s 2021 […]
8 minute read
Reinventing the wheel is a waste of time, and most people agree with that sentiment. But what about improving the wheel? There’s a reason the owners of show cars and collectible vehicles put the time and elbow grease into making wheels shine. That little bit of sparkle can mean the difference between a blue ribbon or an […]
11 minute read
Ever searched for a simple recipe online, only to find yourself trapped in a seemingly endless scroll past a blogger’s life story before hitting the actual ingredients list? You’re not alone. This phenomenon isn’t just a test of your patience — it’s a glimpse into the complex world of SEO, where the battle cry seems […]
3 minute read
There seems to be a mindset prevailing throughout many marketing forums that SEO and content marketing are separate entities, and the key to crafting an excellent marketing campaign is finding a balance between the two. There is a movement, however, in establishing that SEO and content marketing are inexorably related, and as such must be […]
5 minute read
The secret to success in content marketing is to produce engaging content. That particular piece of advice has been offered by just about every expert in the industry. But the only way you can engage your audience is if you get website traffic to begin with. In fact, getting website traffic is so important that […]
3 minute read
Search engine optimization (SEO) has undergone a major evolution in the past few years. Between constantly changing search engine algorithms, the increasing success of social media optimization, and the continuing success of e-mail marketing, SEO requires a greater understanding in order to provide worthwhile results. It is because SEO requires a greater understanding that it […]
2 minute read
Happy Halloween and happy Friday! Today, Matt demonstrates how to order SEO metadata with your content. We’ve made it easy for you and your writer to work together to get the metadata you need for your SEO strategy. From within the advanced order option area in the content order form, you will want to click ‘yes’ […]
3 minute read
For the proactive content marketer, excelling under present circumstances is never good enough. To be truly effective, one must skate to where the puck will be rather than where it is right now. One of the biggest challenges for SEOs and content marketers at every level is matching content with intent. Search engines continue to […]
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