Rick Leach | Posted on
14 minute read
You shouldn’t be asking whether to go with content strategy vs. content marketing. It isn’t an either-or proposition. Both are vital if you intend to reach your audience successfully. Read on for an explanation of content strategy and content marketing, two different but interrelated aspects of your overall digital content strategy. What’s the Difference Between […]
Rick Leach | Posted on
18 minute read
Head-turning content marketing campaigns that get people excited about brands don’t simply happen. They result from thorough planning, an in-depth understanding of the target audience, and an airtight strategy for monitoring continuous progress. Tracking the right content marketing KPIs is a crucial part of that equation. But what exactly are content marketing KPIs, and what […]
Rick Leach | Posted on
9 minute read
Business goals are the cornerstones of any content strategy. Without established brand messaging, people, search engines, and social media algorithms won’t understand your brand or care about your content. Plus, in the era of multichannel distribution, each piece must be tailored to the various platforms your customers prefer. Using editorial calendar templates is the only […]
Rick Leach | Posted on
12 minute read
Using AI for content creation is about to change your life. AI isn’t here to steal your creative thunder; it’s a secret weapon you can use to brainstorm fresh angles, conduct deeper research, and refine your writing with precision. In today’s digital marketing battleground, understanding AI-powered content creation isn’t just a clever move — it’s […]
Rick Leach | Posted on
14 minute read
Tools for SEO optimization are one piece of the complex digital marketing puzzle. Use them wisely to gain higher rankings, boost visibility, and dominate your industry. With so many tools out there, we know firsthand that finding the right ones can be confusing. We curated this ultimate guide to share what we’ve learned with you. […]
Rick Leach | Posted on
21 minute read
Content analytics tools are essential for any writer or marketer looking to make their content stand out in a saturated online environment. While many people might think of content as just words on a page, data-driven strategies are crucial for creating successful and engaging content. In fact, 77% of marketers say that the importance of […]
Rick Leach | Posted on
16 minute read
Publishing content without a clear plan is like heading into the woods and leaving your compass at home. Sure, you might have a sense of the direction you need to go in, but there’s a good chance you’ll miss the mark. Knowing how to write a content brief can help you find your way in […]
Carlos Meza | Posted on
13 minute read
Do you ever wonder why some websites keep you glued to the screen while others have you closing the tab faster than a toddler throwing broccoli on the floor? It all boils down to user experience (UX). That includes the invisible magic of transition words. If you think of transition words as unnecessary frills, think […]
Carlos Meza | Posted on
12 minute read
You can use various types of content to draw audiences to your business — helpful blog posts, insightful webinars, and clever social media posts. But all these bits and pieces of content simply scatter in the wind unless you ground them in a content marketing strategy. A content strategy is a detailed plan laying out […]
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