Optimizing Your Content to Match User Keyword Search Intent

Although Google hasn’t revealed exactly how its algorithm works, the company’s employees often provide insight into how website owners can improve their page rankings. Hundreds of factors go into determining how one-page ranks compared to all the pages competing for the same keyword, but Google’s recent updates indicate it’s important for the content on a […]

Posted in SEO

Content Outsourcing: Ways to Avoid Common Quality Problems

Content marketing is the process of planning, creating and sharing content with the people in your target audience. Sharing content with others can help you drive organic traffic to your website, convert leads into customers and keep long-term customers engaged with your brand. Although content marketing has many benefits, it can be difficult to find […]

Is Pinterest Good for SEO? How to Use Pinterest to Drive Traffic

When Pinterest launched in 2010, it quickly gained popularity as a place to share recipes, craft ideas and decorating tips. Since then, the site has been transformed from a digital bulletin board to a visual search engine, making it an important component of search engine optimization. With a few tweaks, your Pinterest profile can help […]

Tackling Content Upgrades: What, Why, How Often and How to Update Your Website Content

The prevailing wisdom is that long-form content (1,000 words or more, at least) often drives better SEO and conversion performance. And you’re supposed to post fresh content regularly — once a week or more is the answer given by most experts. Yet according to one study, it takes around 3 hours and 15 minutes to […]

Content Optimization Tools: What They’re For and How to Choose One

Content marketing is a highly effective strategy for growing your business — it can boost your search rankings, improve website traffic, and keep the leads pouring in. But to truly power these results, consider adding a content optimization tool to your personal tech stack. These platforms help you create content that’s backed by solid SEO […]

50 Popular Types of Web Content for Driving User Engagement

Having fresh, informative and interesting types of content remains the best way to attract readers and search engines to your website or social media page. Diversifying your content types can also set your business apart from the many other web pages vying for your customers’ attention. Content marketing done well can increase your brand awareness, boost your […]

We’re Sponsoring the Content Strategy Collective!

Our mission is to help our clients create amazing content at scale.  There are a lot of moving parts involved, including having a talented group of 6,000+ writers, constantly improving content creation technology, and supporting clients with expert content creation advice. And as marketers, we have to stay on top of the most recent trends […]

Google’s Product Review Algo Update – What Does It Mean For Content Creation?

Google’s algorithm updates have a time-honored tradition of shaking up the SEO world. There are few things that affect the industry more than tweaks to how the search giant ranks pages. These updates often turn rankings into a topsy-turvy rollercoaster that shuffles search rankings across sectors and industries alike. While Google constantly tweaks their algorithm-sometimes […]

Favorite Copyediting Software of Marketers and SEOs

It’s not easy crafting effective content. Even the most experienced writers can get tangled in clunky sentences, awkward phrasing and typos. The good news is, proofreading and copyediting software can help smooth out your content and add a little polish. Whether you want a quick grammar check or higher-ranking content in search engines, you’ve got […]

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