9 minute read
The dictionary defines crisis as “a time of intense difficulty, trouble or danger”. It also says that a crisis can be a time when important decisions must be made. Business crises can range in scale from PR nightmares to national disasters. In extreme cases, the crisis can even impact the entire globe. Goals during a […]
Meghan McKenzie | Posted on
9 minute read
Content writing is an extremely important part of an effective digital marketing strategy. From a website focused on SEO to product descriptions that encourage sales, content can be the cornerstone of moving your business forward. However, creating great content can take a talent and time commitment that not everyone can invest in making, particularly for […]
10 minute read
Close to 90% of shoppers start their buying journey on digital channels. Before they even step into a storefront — potentially before they step out of their front door — consumers are consulting search engines to find out more about what product they might need or want. And that’s obviously even more true for purchases […]
Meghan McKenzie | Posted on
8 minute read
Content marketers and SEO experts know that content is critical to the success of their campaigns. Even the best strategies need amazing content to fuel their results. However, some circumstances may require content in far larger batches, ranging from hundreds to tens of thousands of words per day. Think of eCommerce stores that need to […]
10 minute read
If brands want to establish trust and authority in their field and rank on Google, they need high-quality content crafted by experts. But there’s more to the story. As search engine competition heats up, brands are increasingly relying on expert contributors to boost their rankings. There’s nothing Google loves more than high-quality content written by […]
Meghan McKenzie | Posted on
12 minute read
Why eCommerce influencer marketing makes sense. To say that marketing and advertising have been through dramatic changes during the last ten years would be a serious understatement. The fact is, the old rule book hasn’t just been revised—the pages have been torn out and tossed into the fire pit. Audiences are fragmented like never before, […]
Meghan McKenzie | Posted on
20 minute read
It’s 2020 – and the content distribution game is changing fast. Creating original, engaging content is not easy (though a good content writing service can certainly help). Yet, it is the least that’s expected of you as a content marketer today. The real content marketing challenge of 2020 is getting your content in front of […]
Meghan McKenzie | Posted on
20 minute read
Ghostwriting is a tried-and-true profession and a powerful way to get content written when you don’t have the time, talent or desire to do it yourself. Whether you’re interested in publishing a book or just want more high-quality content for your website, hiring a ghostwriter puts you in some pretty good company. Did you know […]
7 minute read
Great news: your online store is thriving. Traffic is up, and so are conversion rates. You’re selling more products every month. But it’s not easy. The challenges of running an online store are like tentacles, expanding as your success increases. If you’re like most entrepreneurs, you’re likely to want to manage it all yourself. That […]
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