The Complete Guide to Google E-E-A-T: How to Improve SEO

What is E-E-A-T in SEO and why should anybody care? The answer to that first question is easy. E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. The answer to the second question is that we all care because Google cares, and if we want our sites to rank, E-E-A-T is the acronym of the day, […]

Posted in SEO

Content Advertising: How to Leverage Paid Ads in Your Content Marketing

In communities of marketers and SEOs, it’s a constant debate: do you grow a business using PPC or content marketing? The instinct is to choose one or the other — you can either pay to aim offers at a chosen audience, or optimize relevant content to reach your target demographic through unpaid channels. But, we’re […]

The Complete Guide to Using Hashtags to Boost Your Content Marketing

Content creation and hashtags — when you’re talking about social media strategy, these terms need to be on the top of your mind. You already know that in order to be successful, social posts need to be built around high-quality, valuable content that gets people talking, but you can’t rely on social shares alone to […]

How to Find and Succeed With Freelance Copywriting Jobs

With industry giants and mom-and-pop shops alike generating larger and larger percentages of their sales online, more opportunities are opening up for freelance copywriters. For many writers, freelancing is the dream: creating your own schedule, writing in your pajamas, ditching that awful rush-hour commute. Still, jumping into the freelance waters can be like plunging headfirst into […]

What Are the Key Benefits to Long-Form Content for SEO?

Most web marketers will tell you that these days, long-form content for SEO is king. Long gone are the days when agencies cranked out threadbare, 500-word posts crammed with keywords designed to increase their clients’ search engine rankings. Today, it’s all about information-rich, keyword-savvy copy that fully satisfies searcher intent. According to Orbit Media’s 2021 […]

Ghostwriting Jobs 101: How They Work, Where to Find Them and How to Thrive

If you’ve seen celebrity tell-alls on the shelves at your local bookstore, you’ve probably seen the results of ghostwriting jobs firsthand. In fact, according to Joe Queenan’s essay, which was published by The New York Times, public figures such as Nancy Reagan, Charles Barkley, Lee Iacocca, and the Mayflower Madam have all hired professional ghostwriters to […]

Tips for Getting Amazing Results with Content Outsourcing

Producing great content is a necessary part of digital marketing, but staying competitive takes a lot of work. Here’s how outsourcing can help. Content marketing is constantly evolving, and it’s not going away. It’s now one of the pillars of a business’s overall digital marketing efforts. If you want to be found online, you need […]

Moving the Needle: How to Make A Press Release Newsworthy

Whether your business is a single-person startup or a multinational conglomerate, at some point you will need a quality press release. From a maxed-out crowdfunding goal to new must-have product or service, press releases are a simple, cost-effective way to get the word out about your good news. Press releases date back to the ancient […]

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