Content Repurposing: How to Make the Old New to Drive SEO

Reinventing the wheel is a waste of time, and most people agree with that sentiment. But what about improving the wheel? There’s a reason the owners of show cars and collectible vehicles put the time and elbow grease into making wheels shine. That little bit of sparkle can mean the difference between a blue ribbon or an […]

Email Copywriting: Tips for Mastering a Profitable Niche

The next time someone tells you email marketing is on the way out, remind them that people said the same thing about avocado toast and bacon-wrapped everything, and my breakfast plans haven’t changed one bit. Email copywriting may not be the newest niche on the block, but there’s a reason the practice is still thriving, […]

Writing Product Reviews to Engage and Convert Shoppers: Examples, Tips and Best Practices

Reviewed products are more likely to sell. That’s because 92% of Americans now read reviews online, and they see reviews as being just like recommendations from friends and family. Customer reviews are a great way for brands to cut through consumer cynicism and make the conversion. Review posts and articles are also a great way for bloggers, […]

13 Types of Blog Posts to Fire Up Your Readers (And Your Editorial Calendar)

The secrets to winning with blog post marketing aren’t really secret. The keys to the conversion kingdom tend to be quality content at a consistent publishing schedule. But after weeks, months or years of publishing, simply keeping pace with your posting schedule can be daunting. One reason for that is blogger burnout. Whether you’re an […]

6 Content Marketing Tips That Ensure You’re Following Best Practices for 2019

Connecting with your audience is hard. Building relationships is even harder. Converting those readers into loyal customers can seem so daunting it makes a career change or at least an indefinite sabbatical in the Antarctic look downright reasonable.  Running is for the weak, though, and you’re the kind of ambitious and determined go-getter that’s ready […]

Expert Checklist: SEO for Blog Posts

Blog posts should never sound like you wrote them solely with SEO in mind. Which is to say, they shouldn’t read like a robotic regurgitation of formulaic keywords and information you garnered from a 90-second internet search. That type of content does nothing to convert consumers, drive up revenue or foster positive behavioral metrics for […]

Posted in SEO

What is Copywriting and What Are Its Best Practices for 2023?

Technically, copywriting occurs whenever you create content for promotional, advertising or marketing materials. Your blog posts, social media posts and Google text ads are all copy. So is the content in marketing emails, case studies, catalogs and website landing pages, because these are all tools meant to market or sell your products or brand. But […]

How Can PR Support Your Content Marketing Strategy?

News flash: Press releases aren’t the outdated rotary phones of marketing you may think they are. While it’s true we no longer rely solely on PRs to let journalists know about an event or appearance, we’ve found a new use for these handy pieces of communicatory collateral. Learning how press releases support your content marketing […]

Benefits of Freelance Writing as Told By Top Content Writers

Calling all aspiring freelance writers! You can make money online by crafting website content, blog posts, e-books, and social media posts. What’s the catch? If you’re a strong writer willing to put in the necessary work, there isn’t one.  But there are plenty of benefits. Have you ever dreamed of working in your PJs from […]

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