8 minute read
Reinventing the wheel is a waste of time, and most people agree with that sentiment. But what about improving the wheel? There’s a reason the owners of show cars and collectible vehicles put the time and elbow grease into making wheels shine. That little bit of sparkle can mean the difference between a blue ribbon or an […]
Meghan McKenzie | Posted on
12 minute read
The next time someone tells you email marketing is on the way out, remind them that people said the same thing about avocado toast and bacon-wrapped everything, and my breakfast plans haven’t changed one bit. Email copywriting may not be the newest niche on the block, but there’s a reason the practice is still thriving, […]
Reviewed products are more likely to sell. That’s because 92% of Americans now read reviews online, and they see reviews as being just like recommendations from friends and family. Customer reviews are a great way for brands to cut through consumer cynicism and make the conversion. Review posts and articles are also a great way for bloggers, […]
Meghan McKenzie | Posted on
10 minute read
The secrets to winning with blog post marketing aren’t really secret. The keys to the conversion kingdom tend to be quality content at a consistent publishing schedule. But after weeks, months or years of publishing, simply keeping pace with your posting schedule can be daunting. One reason for that is blogger burnout. Whether you’re an […]
Meghan McKenzie | Posted on
9 minute read
Connecting with your audience is hard. Building relationships is even harder. Converting those readers into loyal customers can seem so daunting it makes a career change or at least an indefinite sabbatical in the Antarctic look downright reasonable. Running is for the weak, though, and you’re the kind of ambitious and determined go-getter that’s ready […]
12 minute read
Blog posts should never sound like you wrote them solely with SEO in mind. Which is to say, they shouldn’t read like a robotic regurgitation of formulaic keywords and information you garnered from a 90-second internet search. That type of content does nothing to convert consumers, drive up revenue or foster positive behavioral metrics for […]
Meghan McKenzie | Posted on
7 minute read
Technically, copywriting occurs whenever you create content for promotional, advertising or marketing materials. Your blog posts, social media posts and Google text ads are all copy. So is the content in marketing emails, case studies, catalogs and website landing pages, because these are all tools meant to market or sell your products or brand. But […]
Meghan McKenzie | Posted on
7 minute read
News flash: Press releases aren’t the outdated rotary phones of marketing you may think they are. While it’s true we no longer rely solely on PRs to let journalists know about an event or appearance, we’ve found a new use for these handy pieces of communicatory collateral. Learning how press releases support your content marketing […]
Carlos Meza | Posted on
7 minute read
Calling all aspiring freelance writers! You can make money online by crafting website content, blog posts, e-books, and social media posts. What’s the catch? If you’re a strong writer willing to put in the necessary work, there isn’t one. But there are plenty of benefits. Have you ever dreamed of working in your PJs from […]
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