3 minute read
In the world of content marketing strategies, one in particular is underemployed and misunderstood: serial content. The ability to break content down into bite-sized morsels and parse them out over a longer period of time, when used correctly, is an excellent way to keep the reader engaged and hanging on. What is Serial Content? The […]
2 minute read
Whether you are a savvy Internet marketer or merely looking for articles to help develop your online presence, you’ve probably heard of Buzzfeed. That’s because Buzzfeed has quickly become a leader among news sources as well as social media platforms. So, what can marketers learn from watching this success story unfold? Shareable lists are popular […]
4 minute read
Often at the center of much confusion is the interchanging use of the terms ‘content marketing’ and ‘content marketing strategy.’ In fact, for most people, the difference actually has little relevance. However, for those who are in charge of deciding the direction of their online marketing efforts and those who work in the industry of […]
3 minute read
It is a bit of a conundrum that we live in a world where information is only a few clicks away, yet the average internet user has an amazingly short attention span. In fact, while longer and more in-depth content performs better from a SEO perspective, the truth is that people typically only skim the […]
6 minute read
Establishing yourself as a freelance writer can be one of the most rewarding career choices today, but climbing the ladder of success involves making some very important decisions. The growth of your freelance writing career will depend greatly upon how you approach your work as well as whom you choose to work for. Strategy, planning […]
5 minute read
Think back to the day you decided to become a freelance writer. If you were like most freelance writers starting out, you probably thought that all you’d need was a solid writing program and a secure internet connection. Typically, it doesn’t take new freelance writers long to realize that writing great articles is as much […]
2 minute read
Many business owners may view their online presence as a static state: once you build an effective website, the emphasis is no longer placed on changing or adapting this presence. As the most successful businesses have found, however, the online environment is not well-suited for a company that resists change. As the trends and shapes […]
4 minute read
Anyone who has ever typed “SEO” or “search engine optimization” into a search engine can easily tell you about the overwhelming amount of information, tips, recommendations and how-to’s that you’ll find. That is not to mention the fact that search engine algorithms are constantly being updated, and what was true just weeks ago may now […]
3 minute read
Don’t get caught being behind the times with your SEO and web marketing strategies. All good SEO content writers and strategists need to be constantly learning what’s working in the industry. Technology and search engines are constantly being updated and upgraded, which means you need to stay up-to-date too! Here are five of the most […]
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