Carlos Meza | Posted on
22 minute read
Ask a dozen digital marketers what keyword research tools they use, and you’ll probably get 12 different answers. If you’ve dabbled at all with these platforms, you’ll understand the reason for the diverse opinions. Every keyword tool has unique features to weigh and ranges wildly in terms of the depth of data available. For your […]
Kevin Elliott | Posted on
15 minute read
How Mistake-Free Copywriting Impacts Content Marketing and Which Copywriting Mistakes to Avoid Picture this. You’re writing a blog post, a social post or copy for a product page. You want it to perform well to scale website traffic and revenue, but how do you know your copy will hit the mark? Will people care or […]
Carlos Meza | Posted on
10 minute read
Content marketing is the process of planning, creating and sharing content with the people in your target audience. Sharing content with others can help you drive organic traffic to your website, convert leads into customers and keep long-term customers engaged with your brand. Although content marketing has many benefits, it can be difficult to find […]
5 minute read
What is active voice in writing? What is passive voice? More importantly, why should you care? The cat ate food. The food was eaten by the cat. First impressions: which sentence flows best? Which sentence do you like the most? The first sentence uses active voice, while the second uses passive voice. In this guide, […]
Meghan McKenzie | Posted on
6 minute read
Sales letters, retargeting ads and email campaigns — let’s face it, businesses generate a lot of content to drive customers toward a specific action. But, when so many threads of communication are unspooling, there’s a risk messages are getting tangled along the way. Make sure your content hits the right targets by using message maps […]
11 minute read
Amazon can be a highly lucrative marketplace — as long as customers can find your products among its massive inventories. As luck has it, it’s possible to create an impactful Amazon SEO strategy that pulls your listings out of the crowd and puts them in front of an audience. You just need to understand how […]
6 minute read
According to SEMrush, product content is one of the top three most important factors for winning online sales. It’s second only to price and delivery time. Product content is the information on your site that explains what you sell and how it benefits consumers — when your product is a service, this content comes in the […]
Meghan McKenzie | Posted on
7 minute read
The featured snippet is the coveted zero position on Google. This isn’t one of those times where zero is a bad thing; it means your page and content are featured above almost anything else in the search results. That’s high-value real estate in the instant-gratification, first-clicks-go-to-top-spots culture of the internet. So, it’s no wonder everyone […]
12 minute read
Search engine optimization is a priority for marketing teams of all shapes and sizes. Higher rankings mean more traffic, visibility and conversions – so the incentive is quite clear. However, SEO isn’t a one-size-fits-all endeavor. There are many different ways to approach SEO, and what works for one company may not work for another. In […]
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