Rick Leach | Posted on
18 minute read
Head-turning content marketing campaigns that get people excited about brands don’t simply happen. They result from thorough planning, an in-depth understanding of the target audience, and an airtight strategy for monitoring continuous progress. Tracking the right content marketing KPIs is a crucial part of that equation. But what exactly are content marketing KPIs, and what […]
Rick Leach | Posted on
9 minute read
Business goals are the cornerstones of any content strategy. Without established brand messaging, people, search engines, and social media algorithms won’t understand your brand or care about your content. Plus, in the era of multichannel distribution, each piece must be tailored to the various platforms your customers prefer. Using editorial calendar templates is the only […]
Rick Leach | Posted on
12 minute read
User manuals play a crucial role in ensuring the success of any product or service. They serve as a bridge between the creators and the users. Without an instruction manual or a guide, a user may not know how to navigate and unlock the full potential of a system, product, or service. The user manual […]
Rick Leach | Posted on
12 minute read
Using AI for content creation is about to change your life. AI isn’t here to steal your creative thunder; it’s a secret weapon you can use to brainstorm fresh angles, conduct deeper research, and refine your writing with precision. In today’s digital marketing battleground, understanding AI-powered content creation isn’t just a clever move — it’s […]
Carlos Meza | Posted on
15 minute read
Dynamic landing pages are often the X-factor that takes a solid digital marketing campaign from good to fantastic. But efficiently producing enough of them without sacrificing quality can be a real challenge — this is where AI landing page builders come in. Today’s AI landing page creation tools leverage emerging artificial intelligence tech to significantly […]
Rick Leach | Posted on
21 minute read
Content analytics tools are essential for any writer or marketer looking to make their content stand out in a saturated online environment. While many people might think of content as just words on a page, data-driven strategies are crucial for creating successful and engaging content. In fact, 77% of marketers say that the importance of […]
Rick Leach | Posted on
15 minute read
Wondering how you give life to your company? It boils down to your brand voice and tone — how your business communicates. Whether writing a blog post or recording a video, consistent branding helps harmonize messaging across content and makes your business instantly recognizable. Brand voice is the personality of your business. It can be […]
Rick Leach | Posted on
16 minute read
Publishing content without a clear plan is like heading into the woods and leaving your compass at home. Sure, you might have a sense of the direction you need to go in, but there’s a good chance you’ll miss the mark. Knowing how to write a content brief can help you find your way in […]
Carlos Meza | Posted on
13 minute read
Do you ever wonder why some websites keep you glued to the screen while others have you closing the tab faster than a toddler throwing broccoli on the floor? It all boils down to user experience (UX). That includes the invisible magic of transition words. If you think of transition words as unnecessary frills, think […]
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