Meghan McKenzie | Posted on
10 minute read
In many ways, content writing is as much of an art as a skill. Yes, writers with natural talent can succeed, but it’s also possible to learn the ins and outs of content writing and apply skills and knowledge in a way that works. This is especially true as best practices continue to change and […]
10 minute read
Content writing and copywriting sound like interchangeable terms, and while their domains may overlap on occasion, they’re two different things that serve two distinct functions. Put simply, good content writing engages the reader by providing informative and educational content about your industry and brand. Good copywriting compels the reader to take a specific action, such […]
6 minute read
According to SEMrush, product content is one of the top three most important factors for winning online sales. It’s second only to price and delivery time. Product content is the information on your site that explains what you sell and how it benefits consumers — when your product is a service, this content comes in the […]
4 minute read
As the head of our Client Services team, a big part of my job is attending and sponsoring conferences and industry events. We regularly go to SMX Advanced, SMX East, MozCon, Traffic and Conversion, Etail, and more. Understandably, most of these events have been cancelled in the face of the pandemic. I’m excited that conference […]
10 minute read
In mid-2019, more than 800,000 merchants across the globe were using Shopify. With COVID-19 pushing online shopping to even new heights, Shopify saw more growth in early 2020. Whether you’re launching your first ecommerce shop or you’ve been a Shopify mainstay for some time, you may be looking to differentiate yourself from the growing crowd […]
Meghan McKenzie | Posted on
7 minute read
According to Econsultancy, content marketing and writing skills are second only to data analysis when it comes to importance for marketers. And while many people can learn to craft grammatically correct, optimized copy, the fact is that writing is somewhat of a talent. Not everyone can infuse marketing copy with enticing voice or create an informational […]
Meghan McKenzie | Posted on
7 minute read
An SEMrush survey asked content marketers what their biggest challenges were, and answers ranged from developing content that resonates with the right audience to keeping track of deadlines. The data, which is published in an infographic, breaks the challenges up by categories: content strategist, content writer, marketing manager, editor and project manager. But what if you’re […]
Meghan McKenzie | Posted on
9 minute read
If you’re not creating content for every step of the buyer’s journey, you’re literally leaking conversions and profits. Let’s look at how to support buyers’ through their journeys to maximize conversion rates and marketing ROI. Need a hand creating content? Connect with the best content writers on the web. What Is the Buyer’s Journey? The […]
Albert Einstein said, “In the middle of difficulty lies opportunity.” He was encouraging others to face problems with the knowledge that they might find a way to resolve them or learn from the experience. Many businesses — online and off — are facing serious challenges in 2020, particularly given the impact that COVID-19 is having […]
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