Search engine optimization, or SEO, doesn’t happen in a vacuum, and your web development and design decisions can have a big impact on whether pages get seen. Dev decisions can drive SEO up or down, so it’s important to follow best practices when it comes to incorporating images, creating walls, linking internally and building site […]

Now that Google and other search engines punish keyword stuffing as a frowned-upon tactic, optimizing your content to attract traffic has become harder. Top search firms, SEO content writers and SEO strategists currently employ Latent Semantic Indexing (LSI), which allows them to determine what a page is about regardless of the frequencies of words present. […]

There seems to be a mindset prevailing throughout many marketing forums that SEO and content marketing are separate entities, and the key to crafting an excellent marketing campaign is finding a balance between the two. There is a movement, however, in establishing that SEO and content marketing are inexorably related, and as such must be […]

Anyone who has ever typed “SEO” or “search engine optimization” into a search engine can easily tell you about the overwhelming amount of information, tips, recommendations and how-to’s that you’ll find. That is not to mention the fact that search engine algorithms are constantly being updated, and what was true just weeks ago may now […]

Don’t get caught being behind the times with your SEO and web marketing strategies. All good SEO content writers and strategists need to be constantly learning what’s working in the industry. Technology and search engines are constantly being updated and upgraded, which means you need to stay up-to-date too! Here are five of the most […]

Are you constantly looking for ways to build SEO for your website while escaping the wrath of Google and other top search engines? While creating high-quality content on an ongoing basis (preferably with a professional content writing service) is a great place to start, building an online community on your site can really enhance your SEO. […]

Tired of having potential customers scroll past your business? Blogging for local SEO is the cornerstone of a winning content marketing strategy for businesses with a physical location. It’s your chance to position yourself as a trusted authority in your niche and community — and to appear in prime position in local searches. When done properly, […]

Before the advent of Google Panda, online marketing relied heavily on building links by any means necessary. Thousands of websites existed simply to be used for backlinks to boost SEO. And, it worked. Any link was a good link, and they all helped to build page rank. Today, thankfully, the rules have changed. Quality Links Now […]