Moving the Needle: How to Make A Press Release Newsworthy

Whether your business is a single-person startup or a multinational conglomerate, at some point you will need a quality press release. From a maxed-out crowdfunding goal to new must-have product or service, press releases are a simple, cost-effective way to get the word out about your good news. Press releases date back to the ancient […]

How Can PR Support Your Content Marketing Strategy?

News flash: Press releases aren’t the outdated rotary phones of marketing you may think they are. While it’s true we no longer rely solely on PRs to let journalists know about an event or appearance, we’ve found a new use for these handy pieces of communicatory collateral. Learning how press releases support your content marketing […]

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