12 minute read
Recent data shows that there are 4 million blog posts published every day, making it difficult to stand out online. If you’re having trouble coming up with unique ideas for your content, you’re not alone — ideation is a challenge for most content marketers. With so much competition, your articles and blog posts should […]
Meghan McKenzie | Posted on
11 minute read
Creating content that moves the needle has gotten a lot harder. And, content marketing is no longer the simple game it used to be ten years ago, when just publishing a decent piece every now and again would be sufficient. Not anymore — with over 2 million blog posts published online every day, the occasional […]
Sarah Stasik | Posted on
6 minute read
Good writers don’t always write compelling marketing copy. No matter how much you know about grammar, storytelling, or the five-point essay, marketing copy can be elusive because it’s a completely different beast. Understanding what it is, getting practice writing product descriptions and landing pages, and learning from copywriters who excel at marketing can help you […]
David B | Posted on
4 minute read
In the rapidly changing field of content marketing, it’s important to stay on top of the small permutations in the marketplace that can be the harbingers of larger shifts to come. Take a look at the most recent studies from 2017 that provide a fascinating window on what’s happening in content marketing right up to […]
Sarah Stasik | Posted on
5 minute read
Working from home — in comfy pajamas and with your favorite Netflix binge streaming in the background — sounds awesome, but freelance writers know that staying productive is a challenge. When you supervise yourself, it’s easy to talk the boss into putting off work, approving an abundance of breaks and the importance of a warm […]
3 minute read
If you’ve spent time online, you’ve likely seen it at one time or another – websites that offer a free eBook in exchange for nothing more than your email address. If you have ever looked into using eBooks for small business marketing, then you have most likely heard that eBooks are a great form of […]
3 minute read
Staying on top of the latest developments in web analytics can be a real challenge. However, it’s vital to the success of any marketer, webmaster, entrepreneur or business of any kind to know how to best leverage analytics data to gain insights into consumer behavior. There are at least six crucial analytics metrics one should […]
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