Writers for health care professionals serve a variety of functions. From populating websites with copy that converts to writing technical white papers for medical device manufacturers. The possibilities are practically endless. The primary aims of health care content writing provide internet users with useful information and let search engines know your medical site is worth visiting.
Copy serves as subtle advertising for your company, letting the world know you’re a trusted, reliable source of medical information. Health care is notoriously private, and many people prefer to anonymously search for help online rather than ask in person. Your company can tap into what people search for online by offering solutions to their problems and enticing them to inquire directly.
The real magic behind what our medical copywriters do lies in their ability to combine health care expertise with cutting-edge digital marketing acumen. Google’s algorithm uses over 200 metrics to decide how high your medical website ranks on the search engine results pages. Our health care content writers understand how to satisfy search engine algorithms while creating immaculately written, expertly informed pieces.
Elizabeth Michael
Toronto, Canada
Richard S
Victoria, Canada
Hope Burris
Ohio, USA
Carrie McCarthy
New York, USA
The medical industry has a broad scope, and our team assesses each writer at Crowd Content to ensure they’re qualified to write a piece. Some niches we’ve written high-conversion-rate copy for within the health care field include:
No matter what your health care practice does, you can benefit from implementing a diverse content strategy. Our writers will tailor the tone, voice and style of the content to align with your specified preferences and the findings from your in-depth brand personality research.
Below are some examples of the types of content our medical copywriters can craft on your behalf.
Your website landing pages are like the digital storefront for your business except they can help search engines notice you. Our health care content writers understand what Google expects to see on your local, city and state landing pages.
Weekly blog posts are one of the cornerstones of content marketing. Populating your website with well-written long-form copy that includes keyword strings, geolocation markers and authoritative links is excellent for SEO. Over time, your blog will draw more and more eyes to your site and convince people to book at your medical practice.
White papers are very long, informative pieces that help people resolve genuine problems. They’re excellent for B2B marketing and require extensive professional experience within the medical field to create. Including white papers as part of your content marketing strategy can help you capture data and establish yourself as an industry thought leader.
Answering the health care questions people regularly ask search engines is a primary aim of medical content writing. By adding informative articles that answer people’s commonly asked questions within your niche, you make it easier for web users to find you. What’s more, you let the world know you’re an authority within your field of expertise.
Motivational case studies are an excellent way of humanizing your brand and communicating your story to web users, generating leads. They directly let people know that your medical practice brings value to people’s lives with true stories that inspire potential patients to use your services.
A bonus benefit for B2B health care providers is that case studies let other health care professionals know you’re an industry expert.
Social media plays a major role in many people’s lives, acting as a social glue and facilitating word-of-mouth marketing on an unprecedented scale. Writing social media posts that capture people’s attention isn’t as easy as it looks. Cosmetic practitioners and community-based services in particular can generate engagement and reach more people using social media.
Now that you know what our medical copywriters can do for you, let’s look at how their work can help you grow your health care business:
Requesting health care content from us is easy—just follow these three simple steps:
For managed services that handle high-volume projects and include three layers of quality control, get in touch today for a quote.
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Get Started NowRest assured, we maintain a rigorous vetting process to ensure that our writers possess the necessary skills to produce outstanding health care content. If you find yourself unsatisfied with a medical article, you have the flexibility to request revisions until it meets your expectations. In rare cases where revisions do not suffice, we also offer the option to decline the article and receive a full refund.
The cost of hiring writers for health care professionals can vary, depending on the quality level you prefer. We offer a range of quality levels, from one star to four stars. Your pricing will slightly increase based on the quality level you select, with rates beginning at a competitive 3.5 cents per word.
Ready to enhance your health care brand and attract more clients? Discover the power of expert medical copywriting services at Crowd Content. Take the next step towards success—create a free account to get started on your journey to health care excellence.
