Meghan McKenzie | Posted on
8 minute read
Content marketers and SEO experts know that content is critical to the success of their campaigns. Even the best strategies need amazing content to fuel their results. However, some circumstances may require content in far larger batches, ranging from hundreds to tens of thousands of words per day. Think of eCommerce stores that need to […]
Meghan McKenzie | Posted on
20 minute read
It’s 2020 – and the content distribution game is changing fast. Creating original, engaging content is not easy (though a good content writing service can certainly help). Yet, it is the least that’s expected of you as a content marketer today. The real content marketing challenge of 2020 is getting your content in front of […]
8 minute read
Google’s broad core updates in early June have left some brands staggering in the wake of lost traffic. Some of the ramifications of the update weren’t a surprise for those following trends in the wake up the previous Medic update, but a shake-up in the SERPs is always a game of Russian roulette for companies […]
If you’ve walked the SEO walk for even a mile or two, you’ve likely stumbled upon the challenges of Google algorithm changes. Google is in the business of serving up the highest-quality, most relevant pages possible for every search query, and it’s always tweaking its algorithms to do just that. But several times a year, […]
Meghan McKenzie | Posted on
6 minute read
When you’re looking to get a writer to create content for your brand, you’re likely hoping to find someone who knows your subject matter inside and out. While many experienced content writers pull double duty as master researchers, those who are already familiar with your niche are invaluable. They can hit the ground running, creating […]
Meghan McKenzie | Posted on
9 minute read
Words aren’t just words. These tiny bundles of potential have the power to make or break your business. Hiring a freelance content writer means you’re investing in that potential, but how will you find a content partner you can trust? The path to incredible content is best traveled with care, and selecting a writer is just […]
11 minute read
It should be. While the days of stuffing the meta keywords field full of search terms you’d love to rank for are long gone, metadata still impacts your rankings in a few key ways. Title tags have always been an important ranking factor on their own, and including your primary keyword naturally in the title […]
6 minute read
You’ve just written a post that exhaustively explores your topic and satisfies searcher intent. It’s engaging and informative, and you know readers and search spiders alike are going to love it. Awesome! Now, how’s your image SEO for the post? After putting in the work of crafting a killer post, you need to make sure […]
3 minute read
There’s no doubt that digital marketing is a highly effective tool to build your brand and promote your company. As a social media consultant, I have witnessed the power of digital media in my clients’ marketing strategies. Where many organizations go wrong — particularly with smaller organizations — is in their content. Here’s how you can up […]
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