The public praise of content marketing is difficult to ignore: one set of data suggests that a brand that publishes 15 new blog posts per month will see 1200 new leads per month, on average. Somewhere along the way, however, marketers are taking this to mean that simply posting a blog or two a week is […]

“That chart I saw last week on the relationship between favorite type of milk and favorite type of cereal in young teens would be perfect for my article. Now where exactly did I see it?” If you engage in content creation, you have almost certainly had a similar thought many times in your life. All […]

Content marketing has been around for awhile and it has always been the subject of some debate. There are people who swear by this marketing tool, as well as others that don’t think it has much value. The fact of the matter is that content is the most valuable resource you have when it comes […]

Getting started in content marketing isn’t particularly difficult. But getting started in a way that is actually productive can be difficult. A content marketing campaign that is built poorly will quickly stagnate, providing no meaningful benefit, and will probably actually cost you money once you take into account the cost of producing content. If you […]

You know the people who’d most likely buy what your brand is selling? Those people are your target market. No matter what business you’re in, you need to know who they are. Finding them can be tough, however. And once you find them, making sure you get the right message to them is even more […]

As more blog post writers leap into the blogging pool, it is important to differentiate your blog and keep visitors coming to your site. With millions of blogs already in circulation on the web, using a few key tips can help you stand out from the crowd. Try Out Of The Box Ideas Brightpod recognizes that […]