Rick Leach | Posted on
11 minute read
Whether you’re thinking about outsourcing content creation for the first time or just looking for a better way to get the job done, there’s good news: Experts agree that not only is outsourcing content writing a good idea, but it also may be the best way to take your business to the next level. Here’s […]
8 minute read
We all know about OpenAI and ChatGPT – it’s become the fastest growing consumer application in history with over 100 million monthly active users in January. AI is here to stay and as content creators, we need to find ways to adapt to it. For many, the rapid growth of AI seems like the end […]
Keshav Sharma | Posted on
10 minute read
We’ve all heard chatter about what search engines deem the perfect blog post length, but is there such a thing? In short, no. Still, length is an important consideration, and determining how much to write takes more than guesswork. If your posts are too short, it might leave readers wanting more, impact crucial SEO signals such as time on […]
Janna Ryan | Posted on
12 minute read
Video is becoming an increasingly important component when it comes to online marketing. If you’re not yet using video as part of your marketing strategy, you’re missing out on a huge opportunity. This blog post will discuss the importance of video content and some tips for creating a successful video marketing strategy. Video has a […]
25 minute read
What is E-E-A-T in SEO and why should anybody care? The answer to that first question is easy. E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. The answer to the second question is that we all care because Google cares, and if we want our sites to rank, E-E-A-T is the acronym of the day, […]
Updates intended to improve the engine’s search results are implemented daily, although they’re often small enough to go unnoticed. Several times a year, however, Google makes more significant changes to its search algorithms and systems in its efforts to deliver relevant content in billions of daily searches. Our post on Google’s June algorithm update dives […]
Meghan McKenzie | Posted on
10 minute read
Whether your business is a single-person startup or a multinational conglomerate, at some point you will need a quality press release. From a maxed-out crowdfunding goal to new must-have product or service, press releases are a simple, cost-effective way to get the word out about your good news. Press releases date back to the ancient […]
Meghan McKenzie | Posted on
8 minute read
Content is king. As noted by AdWeek, “Consumers have flat-out become fatigued with the standard fare historically represented in brand marketing.” Companies must find a way to create content that breaks the mold, engages potential customers and ultimately drives increased revenue. And, with over 70 percent of companies outsourcing content creation, finding the best outsourcing […]
Meghan McKenzie | Posted on
5 minute read
About 42 percent of B2B marketers think their current content marketing strategy is effective. That doesn’t seem too bad until you remember that leaves 58 percent of marketers flinging words at the wall and hoping they stick. Are you a 58 percenter? Have you often found yourself staring into the editorial abyss or crying onto […]
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