With great power comes great responsibility. You’ve been given the magnificent gift of your company’s content marketing budget. Now what? First, take your content strategy’s temperature. What worked last year? What didn’t? Then, armed with that knowledge (and a plan as to how you’ll up your game over the next 365 days), decide how you’ll […]
5 minute read
One of the “easy” ways to get visibility for your brand online is to piggyback a trending topic. Online marketers often leverage trending hashtags on Twitter, repurpose news stories to cash in on audience attention or chime in on a current cultural question in a way that ties back to their products. All of that […]
4 minute read
Content marketing isn’t just for pushing your site to the top of search engine rankings. It’s also a valuable tool you can use to move customers from considering a purchase to actually buying. To get the most out of your content marketing efforts, you need to create different types of content for each stage of […]
3 minute read
While you’re probably excited about capturing your share of traffic related to trending or newfangled developments, there’s a lot to be said for evergreen content. Pieces that hold up well over time will keep drawing readers to your site long after your more timely posts and pages have fallen into obscurity. Evergreen Content Explanation Unlike […]
4 minute read
If you regularly visit Facebook, odds are you have noticed some new icons on Facebook posts. Where there used to just be a simple thumbs up icon, you may now see a variety of smiley faces, or even a heart. These new icons are part of the Facebook Reactions that Facebook recently rolled out. New […]
3 minute read
If you’ve ever wondered if it’s worth it to enable comments on your blog, you’re not alone. Blog comments are highly personal, even if they come from anonymous sources. They either build up or tear down your brand or the writer who produced the content. The space below a blog post can easily be likened to […]
3 minute read
Are you constantly looking for ways to build SEO for your website while escaping the wrath of Google and other top search engines? While creating high-quality content on an ongoing basis (preferably with a professional content writing service) is a great place to start, building an online community on your site can really enhance your SEO. […]
3 minute read
“That chart I saw last week on the relationship between favorite type of milk and favorite type of cereal in young teens would be perfect for my article. Now where exactly did I see it?” If you engage in content creation, you have almost certainly had a similar thought many times in your life. All […]
5 minute read
Learning to write well is a multi-part process. In high school, teachers drill students with rigid rules for grammar and style. At the university level, professors loosen some of those rules while introducing new ones. However, for the select few who fully focus their studies on writing, learning to write well means learning how and when to break […]
Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.
