Kevin Elliott | Posted on
12 minute read
You’re trying to grow your business but your sales team can only scale so many new outbound calls and outreach emails per week. Or maybe you’ve hit a wall with your online ads. Or you’re pumping out content but it feels rudderless (“is anybody actually reading these?”). You know you have to diversify your different […]
Carlos Meza | Posted on
9 minute read
Blog posts are important for many businesses — in some cases, they can even be the bread and butter of your content marketing strategy. According to a survey of business-to-business content marketers by the Content Marketing Institute, more than 90% of businesses use blog posts for content marketing. Keeping up with that competition can take […]
Rick Leach | Posted on
11 minute read
Content marketing drives your business. Companies leverage content to build their brand, generate sales and nurture leads. But producing content at scale takes time. According to data, it takes over four hours on average for businesses to write a blog post—an increase of 67% over a seven-year span! Ebooks can take twice as long as […]
Kevin Elliott | Posted on
16 minute read
How Google’s Search-Engine Algorithm Update Could Shape Your Website Metrics Google implemented a “broad core update” to its search-engine algorithm on May 25, 2022, as announced by Danny Sullivan, a Public Liaison for Google Search. Its full effects take a couple weeks to manifest because Google rolls out major updates gradually. This is Google’s first […]
Kevin Elliott | Posted on
8 minute read
Deciding between outsourced content writing services and in-house writers for your content? Learn the differences and benefits.
Kevin Elliott | Posted on
22 minute read
How to Grow Your Business With Inbound Marketing Channels Tell me if you’ve heard this one before. Your company’s lead volume is stagnant but your sales reps are capped. What do you mean simply call more leads? Are you hiring another SDR? Alas, a tale as old as time. This is where marketing comes in. […]
Kevin Elliott | Posted on
11 minute read
The Importance of B2B Content Marketing Goals for Business Developing B2B content marketing goals is critical to attract new customers and grow your revenue. But strategizing a content plan can seem daunting for a B2B content marketer. Content yields high returns, but without a roadmap, your efforts will be for naught. Say your boss wants […]
Carlos Meza | Posted on
13 minute read
What Is Content Marketing? Content marketing is the practice of creating and distributing content that’s valuable and relevant to people in your target audience. It’s important to remember that what’s valuable to one person isn’t valuable to another. That’s why it’s so important to define your target audience carefully before you start developing your first piece of […]
Carlos Meza | Posted on
11 minute read
In 2023, social media is a mainstay. If you’re in marketing, you’re using it. Full stop. Businesses leverage social media because it’s effective. After all, hundreds of millions of people use sites like Facebook, Twitter, Pinterest and Instagram daily. That’s a lot of eyeballs scrolling through media feeds. And a lot of opportunities for new […]
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