Nizam Uddin | Posted on
8 minute read
Although Google hasn’t revealed exactly how its algorithm works, the company’s employees often provide insight into how website owners can improve their page rankings. Hundreds of factors go into determining how one-page ranks compared to all the pages competing for the same keyword, but Google’s recent updates indicate it’s important for the content on a […]
Carlos Meza | Posted on
10 minute read
Content marketing is the process of planning, creating and sharing content with the people in your target audience. Sharing content with others can help you drive organic traffic to your website, convert leads into customers and keep long-term customers engaged with your brand. Although content marketing has many benefits, it can be difficult to find […]
Carlos Meza | Posted on
6 minute read
The prevailing wisdom is that long-form content (1,000 words or more, at least) often drives better SEO and conversion performance. And you’re supposed to post fresh content regularly — once a week or more is the answer given by most experts. Yet according to one study, it takes around 3 hours and 15 minutes to […]
12 minute read
When you work with freelance writers, you get the benefits of accurate, well-written content without having to hire a full-time writer or assign extra tasks to busy in-house team members. As for finding freelancers, it’s easier than ever. According to CNBC, the gig economy has grown over 15% from 2010 to 2020 as more Americans […]
Rick Leach | Posted on
13 minute read
Content marketing is a highly effective strategy for growing your business — it can boost your search rankings, improve website traffic, and keep the leads pouring in. But to truly power these results, consider adding a content optimization tool to your personal tech stack. These platforms help you create content that’s backed by solid SEO […]
No matter what you sell, you need content to educate people about your company and persuade them to call, click, email or buy. With so many firms publishing the same type of content, however, it’s easy to get lost in the shuffle. One way to stand out from the crowd is to hire subject matter […]
11 minute read
Having fresh, informative and interesting types of content remains the best way to attract readers and search engines to your website or social media page. Diversifying your content types can also set your business apart from the many other web pages vying for your customers’ attention. Content marketing done well can increase your brand awareness, boost your […]
2 minute read
Being good at SEO relies on staying current with what’s working, finding new tactics to test, and discovering new technologies that can help you achieve the ranking and traffic goals you set. I’ve found one of the best ways to do that is attending SEO-focused conferences, and MozCon is one of my absolute favorites. Their […]
3 minute read
Our mission is to help our clients create amazing content at scale. There are a lot of moving parts involved, including having a talented group of 6,000+ writers, constantly improving content creation technology, and supporting clients with expert content creation advice. And as marketers, we have to stay on top of the most recent trends […]
Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.