5 minute read
You’ve put in countless hours researching, planning and strategizing and finally have an eCommerce content marketing strategy and comprehensive editorial calendar that’s going to skyrocket your brand. The only problem is — you need writers to get the job done. There are plenty of options when it comes to finding writers and editors, including hiring […]
Running an agency is an exercise in managing multiple priorities. You’ve got demanding clients, tight deadlines and a network of staff members and freelancers or content vendors to manage, all while keeping your competitive edge so the next “new kid on the block” agency doesn’t steal your best customers. One of the best ways to […]
Meghan McKenzie | Posted on
10 minute read
Online shopping has grown by almost 50% in the last five years, and in 2019, more than 1.9 billion people worldwide will turn to the web to make purchases. By 2021, that number is expected to climb to 2.14 billion. With a growing number of potential customers, it’s not surprising that competition in the eCommerce […]
8 minute read
Freelance writers often fall hard on either side of the fence when it comes to ideation. Either they love to come up with article ideas for clients or they hate it and prefer to work with clients who do the ideation first. And while there are definitely benefits to both scenarios, writers that are fast […]
12 minute read
Recent data shows that there are 4 million blog posts published every day, making it difficult to stand out online. If you’re having trouble coming up with unique ideas for your content, you’re not alone — ideation is a challenge for most content marketers. With so much competition, your articles and blog posts should […]
5 minute read
You’ve got solid statistics to round out your article but aren’t sure how to format them. Should you use the percent sign (%) or spell out percent in full? Percentages can be pesky, but if you follow AP Style percent formatting, it’s easy to incorporate these statistics into your writing. Read on for an easy-to-understand […]
6 minute read
As Google Ads bids become increasingly expensive, Google advertisers are trying to find tricks to advertise at a lower price. Short-tail, broad keywords are highly competitive and getting more and more expensive over time, so many advertisers are searching for long-tail keywords to improve conversions. In other words, they’re looking for longer keywords that are […]
If you’ve walked the SEO walk for even a mile or two, you’ve likely stumbled upon the challenges of Google algorithm changes. Google is in the business of serving up the highest-quality, most relevant pages possible for every search query, and it’s always tweaking its algorithms to do just that. But several times a year, […]
7 minute read
Another month, another Google algorithm update. You’ve likely been hearing a lot about ‘Florida 2’ over the last week — and for good reason. As Roger Montti of Search Engine Lands put it, “It’s a big one.” Although there’s been plenty of speculation over this latest core algorithm update by Google, with SEOs reporting significant […]
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