When it comes to company websites, the user experience often reigns supreme. The design process is focused almost exclusively around how a customer will experience a website, ranging from information architecture to interface design. The time and energy is frequently focused on the technology and the details, leaving the information presented on a site behind […]

Creating compelling content is the first and foremost duty of any content marketing writer. But simply writing one great blog post, article, or white paper doesn’t compel your audience to read the next piece of content you create. Unless you actively work to build a relationship with your audience, each piece of content will be […]

As I previously discussed in the first part of this article, trust and control are often at odds in the client / writer relationship. We’ve already seen the potential problems that arise when a client insists on too much control, but equally dire problems can arise when a client doesn’t maintain enough control or a […]

Instagram may be “just a bunch of photos” to some, but it’s one of the fastest growing platforms available to modern content marketers. According to Content Marketing Institute, brands’ use of Instagram grew 17% in 2014 alone. If you’re not already reaching customers on Instagram, it’s time to start. Instagram’s Benefits for Marketers With more […]

Blogs have rapidly become a critical part of the online marketing world. A well written blog increases the outreach of your brand and directly leads to new customers and sales. Creating a high quality blog isn’t difficult, but it does require that you obey certain guidelines. If you are looking to build a better blog […]

The biggest reason people fail at creating a blog that gets engagement is because the content is written with overtones of advertising. Writing a blog that people will interact with means writing copy that speaks to the reader, as if the reader and writer are sitting down together on a summer afternoon to have a […]

We are inundated with content. The average American consumes 34GB of content a week. Human brains process up to 11 million pieces of stimulus a day. Chartbeat CEO Tony Hailepublished an article showing that over half of visitors leave a webpage in less than 15 seconds. So, how do you train your readers to read […]

Just when you think you’ve figured out how to make Facebook’s News Feed algorithm work for your business, the social media giant shakes things up. Facebook has recently unveiled Instant Articles, and marketers are trying to decide how this is going to affect their content writing strategy. This new feature, which allows publishers to post […]