Meghan McKenzie | Posted on
10 minute read
Online shopping has grown by almost 50% in the last five years, and in 2019, more than 1.9 billion people worldwide will turn to the web to make purchases. By 2021, that number is expected to climb to 2.14 billion. With a growing number of potential customers, it’s not surprising that competition in the eCommerce […]
12 minute read
Recent data shows that there are 4 million blog posts published every day, making it difficult to stand out online. If you’re having trouble coming up with unique ideas for your content, you’re not alone — ideation is a challenge for most content marketers. With so much competition, your articles and blog posts should […]
7 minute read
Email dates back more than four decades, but it’s still got a lot to offer for businesses that want to connect authentically and powerfully with a target audience. If you think the email list is dead (or even dying) as a marketing tactic, think again. It’s alive and well, even among younger generations. According to […]
7 minute read
Harry Houdini used one. So did Johnnie Cochran. Sarah Palin hired her own, as did Naomi Campbell, Aretha Franklin, and (rumor has it) Alexandre Dumas. George Takei and Kerry Washington each have their own who specialize in social media. Ghostwriters are the secret forces hired to write some of the most recognized literary works in […]
Meghan McKenzie | Posted on
6 minute read
When you’re looking to get a writer to create content for your brand, you’re likely hoping to find someone who knows your subject matter inside and out. While many experienced content writers pull double duty as master researchers, those who are already familiar with your niche are invaluable. They can hit the ground running, creating […]
Meghan McKenzie | Posted on
9 minute read
Words aren’t just words. These tiny bundles of potential have the power to make or break your business. Hiring a freelance content writer means you’re investing in that potential, but how will you find a content partner you can trust? The path to incredible content is best traveled with care, and selecting a writer is just […]
11 minute read
It should be. While the days of stuffing the meta keywords field full of search terms you’d love to rank for are long gone, metadata still impacts your rankings in a few key ways. Title tags have always been an important ranking factor on their own, and including your primary keyword naturally in the title […]
Carlos Meza | Posted on
8 minute read
I hate to break it to you. If you’re struggling with how to write unique articles, Mark Twain was right. He famously said: “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them […]
Meghan McKenzie | Posted on
3 minute read
What do you do when you have a story but aren’t sure how to tell it? When you have a killer idea burning a hole in your brain, you find someone who can give your tale the literary genius it deserves. In short, you get a ghostwriter. Everyone from Richard Branson to Michelle Obama has […]
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