Can You Outsource Landing Page Copywriting? 7 Things to Consider First

Landing page copywriting requires a lot of technique infused with a heady dose of artistic flair. You need a writer who can convey the best aspects of your product or service to consumers and convince them to buy in; numbers and data work, but only if they’re buoyed by emotion. People want a reason to […]

Are Short Blog Posts Worth It in a Long-Form World?

How long should your blog posts be to attract visitors and rank highly with the search engines? Are shorter blog posts your best bet, or does long-form content generate more engagement? In a world of shifting content marketing expectations, it’s easy for companies to miss the mark and suffer the SEO consequences. Here’s what you […]

The Three Types of Writers Your Brand (Probably) Needs

So, you want to hire a writer. Hiring outside help is a phenomenal way to boost marketing efforts while ensuring your brand is in experienced, linguistically capable hands — but writers aren’t all created the same. In fact, there are several different types of writers, all of whom have their own strengths, weaknesses and areas […]

Answers to 10 Interesting Questions About Creating High-Quality City Pages

We recently cohosted a webinar with our friends at SEMrush where we delved into how companies focused on local SEO can earn huge traffic and leads by creating high-quality city pages. In case you missed it, here’s a link to the slides and recording. I had a great time chatting with Krista about this topic […]

6 Situations Where Content Rewriting Can Help Your Marketing

As much as I like to avoid cliches, there’s truth in them, and sometimes they’re just the best way of saying something. We all know — quality content is king. As noted by Forbes, “It’s what separates the winners from the losers online; it’s what will help your site rank well in the search engines, […]

Boiling Down the Top 6 Challenges in Content Writing for Agencies

Creating content that moves the needle has gotten a lot harder. And, content marketing is no longer the simple game it used to be ten years ago, when just publishing a decent piece every now and again would be sufficient. Not anymore — with over 2 million blog posts published online every day, the occasional […]

Buying Pre-Written Articles: The Pros, Cons and Everything In Between

Content is king. As noted by AdWeek, “Consumers have flat-out become fatigued with the standard fare historically represented in brand marketing.” Companies must find a way to create content that breaks the mold, engages potential customers and ultimately drives increased revenue. And, with over 70 percent of companies outsourcing content creation, finding the best outsourcing […]

Are Editors Essential to Your Content Marketing Success?

Content marketing is driven by a quest for the best possible ROI. What you get in return for your investment determines which strategies stick. After all, no one wants to throw good money after bad, and funneling your financial commitment toward the channels that work best is the smartest play you can make. What does […]

Thought Leadership in Content: What It Really Means

What in the world is thought leadership, really? It’s no secret that I’m a big fan of words, but what you might not know is that I play favorites. I don’t really care whether you serve me guacamole or salsa with my chips, but I’ll happily shout from the hilltops about my favorite adjectives and […]

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