About 42 percent of B2B marketers think their current content marketing strategy is effective. That doesn’t seem too bad until you remember that leaves 58 percent of marketers flinging words at the wall and hoping they stick. Are you a 58 percenter? Have you often found yourself staring into the editorial abyss or crying onto […]

Spontaneity has its place. If you’re deciding between tacos and Thai for dinner, wavering between a Cosmo or Stella or pondering how long you’ll stay on the ski slope, winging it is just fine. If you’re funneling your hard-earned resources into content planning, you might want to invest more than the quarter you’re using for […]

Have you ever had a nightmare where you wandered in the desert for days choking on sand and gasping for water, but try as you might, you never seem to get off the same dune you’ve been endlessly trudging up? A scene from A Far Place? When you’re covering your channels in content without a […]

Much like training your dog to make your morning cup o’ joe, talking about the stages of a content marketing funnel and executing them are two very different things. I have no usable advice regarding the coffee/canine issue (I’m still making my own), but here are some notable companies that are nailing content output at […]

What if you managed your content marketing strategy like you manage your Farmville (or Township, a restaurant game or even your latest junk-food inspired match 3 addiction)? If you’re not into mobile games, what if you managed your strategy like that one friend on Facebook who seems to manage his mobile gaming habit? Here’s what […]