A winning content marketing strategy can take your business to the next level. Consumers respond to content marketing because it educates, informs and entertains them, and businesses participate in it because it fosters communication and engagement with their consumers. But what separates a content marketing strategy that is merely average or good from an exceptional […]

Keeping up in the increasingly competitive online market can be stressful, but hiring a content strategist can boost your content marketing efforts and reduce your work loads. Here’s a look at just a few ways a strategist can help. Content Strategists Stay Up-to-Date on Best Practices Content strategists tend to work full-time in the industry, […]

When it comes to blog content, size really does matter. Long articles keep people on your page for a longer period of time, and search engines tend to rank them higher than short posts. In fact, according to the Orbit Media Studios third annual survey of bloggers, the length of the average blog post has risen […]

When it comes to implementing an outsourcing strategy for your busy content marketing department, convincing the boss is the first step. Here are some proven steps to take to get your boss as excited about the possibilities of outsourcing as you are. Research the Possibilities Before You Pitch Ensure you’re ready for your big outsourcing […]

It’s estimated that around five times more people read a headline than the content itself. Headlines are easy to share via social media and other links, which puts them in front of a wider audience than your blog or website can draw on it’s own. Understanding which titles perform best is critical to driving higher […]

One of the secrets to having a successful content marketing campaign is the efficient management of a content calendar. To those not actively involved in the process, sitting behind a computer screen, typing away, sounds like a simple way to work. The reality, of course, is quite different. As most marketers know, creating compelling, creative content […]

Mobile users reach for their devices an average of 150 times each day to check messages, answer the phone, get on social media, play games or just to have something to do. Some of those moments are spurred-on by specific intent, though, as someone might look at a device to find information about a particular […]

Only about 9 percent of business-to-consumer marketers plan on bringing content generation in-house in 2017, even though almost everyone is boosting content marketing budgets this year. According to Forrester Research, using third-parties for content creation services is a smart move because outside agencies are better judges when it comes to content marketing performance. Outsourcing content […]