Augmented reality, or AR for short, is nothing new in the fast-paced world of advertising. Everyone is familiar with the augmented reality apps builders, contractors and interior designers use to provide a glimpse of what a layout will look like when finished. But there’s far more to AR than this. Many agencies and marketers are […]

If Walmart’s holiday decoration aisles are any indication, the holiday season starts around Labor Day and wraps up somewhere in mid-March. Pumpkins and candy corn spring up before summer has ended, and the last relics of tree skirts and faux snow linger well into the spring. For those of us not living in the wide […]

In light of digital technology, the traditional resume seems a bit passive given that businesses are scouring information about you on social media sites like Linkedln and Facebook. If you’re a freelancer, web designer, or some other type of creative contractor, a personal website can do far more to promote your skills than the more […]

Big data plays a major role in content creation and content marketing. You have to know how each demographic group in your audience prefers to receive content. You have to know what tone/type of language appeals to them best and what visual inclusions make them want to view your content. You can get all of […]

  Everybody loves a good story, €”even your customers and potential customers. Using storytelling techniques and building narratives is something that can help businesses and organizations connect with people. This type of connection often resonates with customers and ultimately helps to build brand trust and recognition. If you aren’t telling a story, what are you […]

Content is and will most likely always be king. Every company needs a well-crafted content creation strategy, a budget and team able to execute and ongoing monitoring of key metrics to ensure that things are on track in order to compete in today’s digital world. You will need to view analytics for every piece of […]

Let’s face it, it’s tough to hit a homerun every time you’re up to bat and, similarly, it’s going to be a challenge to keep your blog from hitting the mark with each entry. However, if you’ve noticed that your blog has been sitting in a slump for a while, you should think about refreshing […]

Check out these writing tips to reassure potential customers and increase conversions. Whether it’s a new product or service customers aren’t sure they want, or a purchase they are hesitant about because of negative online reviews, explore these top ways to reassure customers and build consumer confidence. Target Audience or Customers: What’s the Difference? Customers […]