As the most popular CMS on the market, WordPress is often the go-to blogging platform for businesses large and small. Even if you’re more reliant on email or social media marketing to woo followers, you’ll need a solid foundation to build your site on. The following plug-ins will take your WordPress site to the next […]

Many businesses have come to realize in recent years that content is an integral part of a successful online marketing strategy. While knowing is often half the battle, many still struggle with the execution portion of the content marketing process. Here are just a few surefire techniques that you can use to supercharge your own […]

While the basic principles of good SEO are fairly straightforward, it’s the nitty-gritty that confounds many small businesses. To achieve serious results with SEO, you’ll need to dig down and get a bit more specific. Without a doubt, Facebook Pages can be powerful tools in the fight for superior SERPs rankings. The following Facebook SEO […]

Podcasting has been around since 2004 when Ben Hammersley first used the term “podcast” in an article published by The Guardian. Later that year, the first podcasting provider launched, giving millions of people the opportunity to start their own podcasts and share their ideas with the world. In simple terms, a podcast is a series of episodes […]

Even with the popularity of videos and images in marketing, text is always going to be a vital part of anything you do online to promote your business. There are plenty of well-designed websites out there with carefully written text full of industry references, alliteration, 10-letter words, and maybe even a few Shakespeare references thrown […]

For years, we’ve been told that the use of multimedia can be an effective way to rank highly in the SERPs. Both SMBs and massive corporations rely on healthy doses of video marketing to proliferate their messages nowadays. In the video marketing realm, YouTube is the undisputed king. As such, it’s important to focus a […]

Obviously, Twitter is massively important to marketers that need quick results without spending much money. Many think that social media moves too quickly for most SEO technicians to take advantage of their usual tactics for higher rankings in the SERPs. Realistically, your tweets can show up in high places in Google’s search results if you […]

Recently, the use of off-page SEO techniques to improve organic search rankings has overshadowed traditional factors like keywords and meta tags. While quality indicators like authoritative organic links and social media clout are important, good on-page SEO is nevertheless still quite critical. Pushing on-page SEO to the back burner is a mistake that should be […]

January is almost over — let’s check in on your 2014 resolutions. While you’re vowing to shed a few pounds, take care of odds and ends around the house and remain patient with your kids even when they’re driving you crazy, add striving for high quality content to your list of goals for this year. […]