3 minute read
Business owners and SEO specialists spend a ton of time focusing on the right moves that they end up neglecting to avoid the wrong ones. Search engines have become so advanced today that they’re a lot more forgiving of what used to be considered SEO errors on the part of webmasters. However, that doesn’t mean […]
3 minute read
Just as in 2013, content marketing success is a primary goal of most businesses for 2014 — maybe even more so this year. In 2014, content marketers will need to keep their wits about them and keep an eye on the competition to get the returns they expect. The following guidelines are a good start […]
3 minute read
It was only a matter of time before Instagram, a photo-sharing and video-sharing social network, delved into the world of advertising. What does this mean for small businesses? Right now, it means absolutely nothing since the Facebook-owned site is handpicking the companies it allows to advertise in an effort to focus on images by well-known […]
3 minute read
Staying on top of the latest developments in web analytics can be a real challenge. However, it’s vital to the success of any marketer, webmaster, entrepreneur or business of any kind to know how to best leverage analytics data to gain insights into consumer behavior. There are at least six crucial analytics metrics one should […]
3 minute read
Lately, there’s been much heated discussion regarding the recent debut of the Hummingbird algorithm and its impact on SEO. Content marketers in particular are wondering how Google’s shift away from keywords and towards context will affect their broader efforts. The good news is that Hummingbird doesn’t seem to have hurt the SERPs positions of most […]
3 minute read
In terms of online marketing, eBooks have a few advantages over traditional print marketing campaigns. Once considered a novelty, eBooks are now a cost-effective way to get your message out to a target audience, establish your brand, and entice consumers to become more involved with your business outside of simply making a purchase. Keep in […]
3 minute read
Despite recent advancements in the realm of semantic search, major search engines like Google and Bing still rely heavily on traditional links to gauge relevance. Alongside content creation, link building is one of the main pillars of effective SEO. The best practices that govern the creation of links tend to change every year, often quite […]
3 minute read
As we transition into 2014, content marketing continues to be a preferred method for attracting high value leads. With it, businesses are looking to maximize ROI from their content offerings. Arguably, the biggest mistake that companies make when using content as a lead generator is forgetting about conversion optimization. Though it’s generally not intended to […]
3 minute read
An investigation conducted by New York officials recently uncovered some shady business practices involving online reviews. Operation Clean Turf resulted in thousands of dollars of fines for at least 19 businesses. It was discovered that the businesses went through an elaborate process of hiring a marketing firm that sought individuals with the ability to write […]
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