In the current environment of economic hardship caused by COVID-19, many businesses are scaling back on content budgets. While we’ve made some arguments for the value of staying the course or increasing content during this time, we also know that financial facts are just that: Facts you can’t always ignore or sway. But scaling back […]

Hiring ghostwriters is a tried-and-true method for generating high-quality content, especially when you need to do so at scale. Discover how this tactic can help you create quality blog posts. What Is Blog Ghostwriting? Blog ghostwriting occurs when someone who isn’t listed as the author creates the content for a blog post.  You might pay […]

Authority is a big deal for SEO. In a list of Google ranking factors published by Backlinko, trustworthiness and authority play important roles. Here are just some of the ranking factors listed that are related to or involve authority: A solid domain history Domain authority Content that covers the topic in-depth Recent content, especially for […]

With more and more business revenue driven by leads that are generated online, the focus on B2B content creation has intensified. Smart companies realize that relevant, useful information draws potential customers into the sales funnel. While content creation for consumers—B2C—might garner more attention in the marketplace, a strong B2B content creation strategy can produce quantifiable, […]

If you sell products or services online, effective eCommerce emailing marketing will be a critical component of your success. It’s not surprising—the distance between interest and a decision to purchase is shortest when a potential customer is already online, whether they’re on your site or in their inbox.  What’s more, email marketing works across four […]

Content writing is an extremely important part of an effective digital marketing strategy. From a website focused on SEO to product descriptions that encourage sales, content can be the cornerstone of moving your business forward. However, creating great content can take a talent and time commitment that not everyone can invest in making, particularly for […]

The featured snippet is the coveted zero position on Google. This isn’t one of those times where zero is a bad thing; it means your page and content are featured above almost anything else in the search results. That’s high-value real estate in the instant-gratification, first-clicks-go-to-top-spots culture of the internet. So, it’s no wonder everyone […]

Content marketers and SEO experts know that content is critical to the success of their campaigns. Even the best strategies need amazing content to fuel their results. However, some circumstances may require content in far larger batches, ranging from hundreds to tens of thousands of words per day. Think of eCommerce stores that need to […]

If brands want to establish trust and authority in their field and rank on Google, they need high-quality content crafted by experts. But there’s more to the story. As search engine competition heats up, brands are increasingly relying on expert contributors to boost their rankings. There’s nothing Google loves more than high-quality content written by […]