Using eCommerce Influencer Marketing to Drive your Brand Forward

Why eCommerce influencer marketing makes sense. To say that marketing and advertising have been through dramatic changes during the last ten years would be a serious understatement. The fact is, the old rule book hasn’t just been revised—the pages have been torn out and tossed into the fire pit. Audiences are fragmented like never before, […]

12 Content Distribution Tips to Ensure Maximum Exposure in 2020

It’s 2020 – and the content distribution game is changing fast.  Creating original, engaging content is not easy (though a good content writing service can certainly help). Yet, it is the least that’s expected of you as a content marketer today. The real content marketing challenge of 2020 is getting your content in front of […]

How Does Ghostwriting Work? The Complete Guide to Hiring the Voice Behind Your Message

Ghostwriting is a tried-and-true profession and a powerful way to get content written when you don’t have the time, talent or desire to do it yourself. Whether you’re interested in publishing a book or just want more high-quality content for your website, hiring a ghostwriter puts you in some pretty good company. Did you know […]

4 Ways to Manage Your Online Store Without Losing Your Sanity

Great news: your online store is thriving. Traffic is up, and so are conversion rates. You’re selling more products every month. But it’s not easy. The challenges of running an online store are like tentacles, expanding as your success increases. If you’re like most entrepreneurs, you’re likely to want to manage it all yourself. That […]

How to Write a Listicle That Gets Great Results for Your Clients

Wondering how to write a listicle that gets results? Check out our tips for using listicles to drive traffic and educate, persuade or inspire audience members. Listicles have been around for decades, but they’re currently experiencing a surge in popularity. That’s why learning how to write a listicle should be your top priority as a […]

Webinar Recap: 5 Secrets From Successful Product Copy Teams

As we head into the busiest time of year for retailers and eCommerce companies, many marketers working in those industries are seeing the culmination of their year’s efforts. These industries work months, even years, in advance when it comes to writing content including product copy, category page descriptions and buying guides. So while this year’s […]

Why Having A Content Writing Service On Standby Is A Smart Bet for Your Business

As most businesses know, content is king. 60% of marketers create a piece of content each day, and small businesses that have blogs receive 126% more leads than small businesses that don’t. What you have to say and how you choose to say it can differentiate your business from the competition, positioning you as a leader in your industry […]

Challenges of Managing Freelance Writers Directly and How to Overcome Them

With today’s content-heavy digital strategies, hiring freelance writers can be an ideal way to get the high-quality, high-volume, publication-ready text you need for your website or blog. Unfortunately, managing freelance writers, especially at scale, can create challenges that marketing teams are unprepared to handle. Before you decide whether freelance writers are a good fit for your […]

Content Advertising: How to Leverage Paid Ads in Your Content Marketing

In communities of marketers and SEOs, it’s a constant debate: do you grow a business using PPC or content marketing? The instinct is to choose one or the other — you can either pay to aim offers at a chosen audience, or optimize relevant content to reach your target demographic through unpaid channels. But, we’re […]

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